The programme acknowledges that the best marketers develop their creative expertise by critically engaging with contemporary ideas and problems and by using essential research and analysis skills. Evidence from NGOs and think tanks demonstrates that future employers will require flexible, adaptable and resilient graduates to address the vital fashion marketing challenges of the future. BA Fashion Marketing focuses on issues of digital change, diversity, sustainability and inclusivity to address these challenges.
Social and historical contexts and the need for social change are at the heart of the programmes. Students will learn and co-create with School of Design students across programmes, addressing global challenges through cross-disciplinary design and creative thinking. As well as mastering fashion branding and marketing, students will be able to respond reflexively to change and future challenges, key employability skills across a range of sectors.
During the first year of studies, students will develop research and analysis skills while learning about the: history, culture, and technology of fashion; marketing and communication; creative thinking skills, and visual communication skills in response to rapid creative briefs. Students will work individually and with peers on a range of projects, including reports, blogs, presentations, and critical essays that respond to contemporary and historical design perspectives. Contemporary issues, such as inclusivity and sustainability, will be explored and how these are shaping the future of the fashion industry. Finally, students will develop a deep understanding of how to interpret societal change, technological advances and cultural trends through marketing theories and frameworks. Working to professional standards, creative marketing concepts will be developed to bring brands closer to the consumer.
During second year, students will advance understanding of the fashion consumer through critical research and analysis of trends and lifestyle shifts. They will be required to conduct research and evaluate findings to produce a creative and targeted trend forecast, and to articulate an effective forecast communication through the appraisal of fashion promotion best practices and techniques. Students will also study skills in interaction and experience design to understand how emerging technologies are shaping the creative industries across a range of disciplines. Students will learn about strategic fashion management, including fashion supply chain dynamics in a global context, and they will engage with advanced research practices, critical analysis and writing skills, underpinning and supporting their design thinking and creative problem-solving mindset.
Between level 2 and level 3 the programme offers students the opportunity to take part in the Study Abroad scheme or the successful placement year (Year in Industry). For many students the placement year is a great opportunity to experience the reality of the fashion marketing industry, applying the knowledge and skills they’ve developed on the programme in commercial contexts.
All of this will prepare students for their final year, when they will be free to explore innovative opportunities by applying all the practical and academic skills learned. Students will be expected to undertake two independent projects that demonstrate their creative strategic marketing and branding abilities, insights, research and communication skills.
Through the Fashion Marketing programme, students will gain the skills employers need now and in the future, including transferable skills such as critical thinking, entrepreneurial thinking, and creative problem-solving.
[Learning Outcomes, Transferable (Key) Skills, Assessment]
View Timetable
Candidates will be required to study the following compulsory modules:
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| DESN1015 | Fashion Marketing Theories and Identities | 40 | Semesters 1 & 2 (Sep to Jun) | PFP |
| DESN1221 | Creative Challenges and Communication | 20 | Semester 2 (Jan to Jun) | |
| DESN1260 | Design Studies: Foundation | 20 | Semester 1 (Sep to Jan) |
Candidates will be required to study 20 credits from the following specialist optional modules:
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| DESN1226 | Introduction to Information Design | 20 | Semester 2 (Jan to Jun) | |
| DESN1383 | The Fashion Industry | 20 | Semester 2 (Jan to Jun) |
Candidates can choose to study 20 credits from the following optional or discovery modules:
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| DESN1181 | Editorial Design: Text, Image, Narrative | 20 | Semester 1 (Sep to Jan) | |
| DESN1235 | Colour Design and Application | 20 | Semester 1 (Sep to Jan) | |
| DESN1245 | Creative Thinking | 20 | Semester 1 (Sep to Jan) | |
| DESN1416 | Introduction to Photography | 20 | Semester 1 (Sep to Jan) | |
| DESN1707 | Drawing Beyond Itself | 20 | Semester 2 (Jan to Jun) |
[Learning Outcomes, Transferable (Key) Skills, Assessment]
View Timetable
Candidates will be required to study the following compulsory modules:
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| DESN2006 | Fashion Trends and Brand Communication | 40 | Semesters 1 & 2 (Sep to Jun) | PFP |
| DESN2008 | Design Studies: Exploration | 20 | Semester 2 (Jan to Jun) | |
| DESN2009 | Design for Interaction and Experience | 20 | Semester 1 (Sep to Jan) |
Candidates will be required to study 20 credits from the following specialist optional modules:
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| DESN2010 | 20th Century Fashion | 20 | Semester 2 (Jan to Jun) | |
| DESN2014 | Fashion Management: Issues & Strategies | 20 | Semester 2 (Jan to Jun) |
Candidates can choose to study 20 credits from the following optional or discovery modules:
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| DESN2012 | Designing for Colour | 20 | Semester 1 (Sep to Jan) | |
| DESN2013 | Digital Photography | 20 | Semester 1 (Sep to Jan) | |
| DESN2015 | Strategic Marketing for the Creative Industries | 20 | Semester 1 (Sep to Jan) | |
| DESN2018 | The Art and Science of Cosmetic Products | 20 | Semester 1 (Sep to Jan) | |
| DESN2156 | Contemporary Illustration | 20 | Semester 1 (Sep to Jan) | |
| DESN2747 | Collage Culture | 20 | Semester 1 (Sep to Jan) |
[Learning Outcomes, Transferable (Key) Skills, Assessment]
View Timetable
Candidates will be required to study the following compulsory modules:
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| DESN3058 | Fashion Marketing Major Project | 60 | Semesters 1 & 2 (Sep to Jun) | |
| DESN3061 | Major Research Project | 40 | Semesters 1 & 2 (Sep to Jun) |
Candidates can choose to study 20 credits from the following optional modules or discovery modules:
Social Design - 20 Credits
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| DESN3051 | AI, Games Design and Ethics | 20 | Semester 1 (Sep to Jan) | |
| DESN3053 | Collaborative Brand Management | 20 | Semester 1 (Sep to Jan) | |
| DESN3054 | Consumer Neuromarketing | 20 | Semester 1 (Sep to Jan) | |
| DESN3055 | Creative Advertising | 20 | Semester 1 (Sep to Jan) | |
| DESN3056 | Design in Scientific Enterprise | 20 | Semester 1 (Sep to Jan) | |
| DESN3059 | Fashion Styling and Photography | 20 | Semester 1 (Sep to Jan) | |
| DESN3067 | Social Design | 20 | Semester 1 (Sep to Jan) |
[Learning Outcomes, Transferable (Key) Skills, Assessment]
View Timetable
Last updated: 30/04/2026 15:55:37
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