Module manager: Ben Bradley
Email: b.p.bradley@leeds.ac.uk
Taught: Semester 1 (Sep to Jan) View Timetable
Year running 2026/27
DESN3770
This module is not approved as a discovery module
This module provides students with an understanding of advertising design principles and creative approaches. Students will generate a range of ideas and produce final design solutions for a set brief demonstrating their level of knowledge, creative process and understanding of advertising design principles. The teaching will include lectures for the exposition of principles and concepts, one to one discussions, and practical workshop sessions in which students will engage with a range of idea generation methods and creative practices relating to advertising design Please note this is an optional module and runs subject to enrolments. If a low number of students choose this module, then the module may not run and you may be asked to choose another module.
To encourage subject specialism and career opportunities both professional and academic.
To establish fundamental understanding of advertising, specifically in respect of developing a strategic approach to solving creative problems, equally to develop a level of understanding regarding the breath of media channels both off and online, and how to integrate creative ideas utilising these channels.
Learning activities are designed to achieve the aims through practical sessions, lectures and one to one discussions.
On successful completion of the module students will have demonstrated the following learning outcomes relevant to the subject:
1. Conduct effective research and analysis to identify and explore a range of appropriate propositions and creative directions for advertising designs.
2. Utilise appropriate idea generation methods to develop a range of creative ideas and iterations.
3. Apply visualising techniques to articulate conceptual ideas and demonstrate knowledge of art direction, visual execution and advertising design principles.
4. Justify the effectiveness of advertising designs.
On successful completion of the module students will have demonstrated the following skills learning outcomes:
5. Develop innovative ideas through creative and analytical thinking.
6. Communicate ideas effectively to professional industry standards.
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Lectures | 2 | 1 | 2 |
| Practicals | 10 | 2 | 20 |
| Private study hours | 178 | ||
| Total Contact hours | 22 | ||
| Total hours (100hr per 10 credits) | 200 | ||
Student progress is monitored through the group seminar sessions and workshops where students present strategic proposals and ideas to their tutor and peer group.
| Assessment type | Notes | % of formal assessment |
|---|---|---|
| Coursework | Portfolio | 100 |
| Total percentage (Assessment Coursework) | 100 | |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
Check the module area in Minerva for your reading list
Last updated: 30/04/2026
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