Module manager: Dr Helen Clarke
Email: H.Clarke@leeds.ac.uk
Taught: Semesters 1 & 2 (Sep to Jun) View Timetable
Year running 2026/27
DESN1347 DESN1348
This module is not approved as a discovery module
This module focuses on exploring fashion marketing theories through the lens of society and culture and technology, provides students with an in-depth understanding of concepts and theories underlining the global fashion system. Students will discover how different cultural contexts influence fashion, consumption, and fashion theory from past, present and future perspectives.
Through an understanding of both traditional models of fashion business practice and emergent theory, students will critically appraise fashion brands' practices. Students will consequently learn to identify potential drivers of fashion and discuss the implications these drivers may have on fashion brands and consumers and their identities.
On successful completion of the module students will have demonstrated the following learning outcomes relevant to the subject:
LO1. Express concepts and arguments informed by research and understanding of fashion theories and practices.
LO2. Apply skills and knowledge to create fashion marketing outcomes in response to drivers of the fashion system.
LO3. Identify past and present societal shifts to inform future challenges in fashion marketing.
Skills Learning Outcomes
On successful completion of the module students will have demonstrated the following skills learning outcomes:
LO4. Apply effective written/visual/oral communication skills to present ideas.
LO5. Demonstrate the ability to critically reflect on strengths and weaknesses when developing projects.
Details of the syllabus will be provided on the Minerva organisation (or equivalent) for the module
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| On-line Learning | 4 | 2 | 8 |
| Supervision | 1 | 1 | 1 |
| Supervision | 3 | 2 | 6 |
| Supervision | 4 | 0.5 | 2 |
| presentation | 1 | 1 | 1 |
| Fieldwork | 1 | 6 | 6 |
| Lecture | 5 | 1 | 5 |
| Lecture | 5 | 2 | 10 |
| Practical | 8 | 2 | 16 |
| Seminar | 6 | 2 | 12 |
| Private study hours | 333 | ||
| Total Contact hours | 67 | ||
| Total hours (100hr per 10 credits) | 400 | ||
Student progress and engagement will be monitored throughout the duration of the module via attendance, participation in classes and through assessments.
In addition, further monitoring will take place through formative assessment points during the whole duration of the module as follows:
• Tutor/peer discussions.
• Self- assessment using assessment criteria.
• Formative feedback sessions.
• Tutorials.
There will be various type of formative feedback submissions in addition including Formative Feedback Portfolio submission and a formative presentation.
| Assessment type | Notes | % of formal assessment |
|---|---|---|
| Project | 4800 words | 100 |
| Total percentage (Assessment Coursework) | 100 | |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
Check the module area in Minerva for your reading list
Last updated: 30/04/2026
Errors, omissions, failed links etc should be notified to the Catalogue Team