The Leeds BSc Marketing degree will equip you with essential skills in marketing strategy, international marketing, global consumer behaviour, sustainable branding, social marketing, digital and social media strategies and the relationship between marketing and artificial intelligence (AI). Our degrees in the Business School have a modular structure. This means that the theoretical and applied content within our compulsory modules provide you with the core knowledge and skills that you need. Alongside these compulsory modules, you’ll also have the opportunity to shape your course through optional, pathway and discovery modules. They’re a great way to tailor your study around your interests or career aspirations and help you stand out in a competitive graduate job market.
• Optional modules are related to the fields of marketing and business management enabling you to deepen your knowledge and skills within these areas. Whichever optional modules you choose, you’ll be shaping the course to suit your personal interests and career aspirations. In all years, you’ll be able to choose from a selection of modules that reflect the research interests and expertise of staff.
• Pathways are optional modules which you can study in your second and final year. These are themed around other key business disciplines within Leeds University Business School, designed to complement your core knowledge and skills in marketing and broaden your expertise. You can choose to study modules from up to two pathways during each year, with the opportunity to continue, choose a different pathway or return your focus to optional modules as you progress between years.
• Discovery modules give you opportunities to expand your intellectual horizons outside your subject area. They are categorised into Discovery Themes ranging from arts to sciences, and from theory to practice. These modules are available in all years of the programme.
[Learning Outcomes, Transferable (Key) Skills, Assessment]
View Timetable
Students will be required to study the following 80 credits of compulsory modules:
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| LUBS1097 | Academic and Professional Development for Studies in Marketing | 20 | Semesters 1 & 2 (Sep to Jun) | |
| LUBS1862 | Essentials of Marketing | 10 | Semester 1 (Sep to Jan) | |
| LUBS1863 | Cross-Cultural Consumer Behaviour | 20 | Semester 1 (Sep to Jan) | |
| LUBS1864 | Integrated Marketing Communications | 20 | Semester 2 (Jan to Jun) | |
| LUBS1865 | Introduction to Marketing Analytics | 10 | Semester 2 (Jan to Jun) |
Students will be required to study a minimum of 20 credits from the following optional modules:
Optional Modules List
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| LUBS1225 | Accounting for Managers | 10 | Semester 1 (Sep to Jan) | |
| LUBS1760 | Business and Society (Organisation Theory) | 10 | Semester 2 (Jan to Jun) | |
| LUBS1861 | Social Media, Content and Influencer Marketing | 10 | Semester 2 (Jan to Jun) | |
| LUBS1866 | Creativity and Marketing | 10 | Semester 1 (Sep to Jan) | |
| LUBS1890 | Starting Your Own Business | 10 | Semester 1 (Sep to Jan) |
To study a total of 120 credits for the year, students will be required to study a further 20 credits. These can be made up from discovery modules and/or further choices from the Optional Modules List.
Students will be required to pass 100 level 1 credits to progress to Year 2
[Learning Outcomes, Transferable (Key) Skills, Assessment]
View Timetable
Please see below a list of modules for Year 2. This will be fully formatted before 2027/28.
Students will be required to study the following 80 credits of compulsory modules:
LUBS2840 Marketing Research (20 credits)
LUBS2162 Building and Managing Brands (10 credits)
LUBS2XXX Digital Marketing and AI (10 credits)
LUBS2XXX Selling and Sales Management (20 credits)
LUBS2XXX Global Services Marketing (20 credits)
Students will be required to study a minimum of 20 credits of optional modules. These can be taken from the Optional Modules List, and/or from up to TWO Pathways (you may choose ONE Pathway from those listed, but if you want to study modules from TWO Pathways one of the Pathways MUST be the Ethics and Sustainability Pathway).
Optional Modules List
LUBS2XXX Corporate Communications & Public Relations (10 credits)
LUBS2XXX Retail Marketing (10 credits)
LUBS2020 From Study to Work (10 credits)
LUBS2785 How Managers Make Decisions (10 credits)
Enterprise and Innovation pathway
LUBS2028 Leading and Managing Small Businesses (10 credits)
LUBS2045 Entrepreneurship in Theory and Practice (10 credits)
LUBS2065 Managing Innovation in Business (10 credits)
LUBS2080 New Enterprise Planning (20 credits)
Ethics and Sustainability pathway
IDEA2000 Leadership Ethics (10 credits)
LUBS2091 Sustainability in Business (10 credits)
Discovery modules
To study a total of 120 credits for the year, students will be required to study a further 20 credits. These can be made up from discovery modules, further choices from the Optional Modules List, or from up to TWO Pathways (you may choose ONE Pathway from those listed, but if you want to study modules from TWO Pathways one of the Pathways MUST be the Ethics and Sustainability Pathway).
Students will be required to pass 100 level 2 credits to progress to Year 3.
[Learning Outcomes, Transferable (Key) Skills, Assessment]
View Timetable
Please see below a list of modules for Year 3. This will be fully formatted before 2028/29.
Students will be required to study the following 80 credits of compulsory modules:
LUBS3845 Marketing Strategy (20 credits)
LUBS3190 International Marketing (10 credits)
LUBS3847 Customer Relationship Analytics and Management (10 credits)
LUBS3XXX Dissertation/Project in Marketing (40 credits)
Students will be required to study a minimum of 20 credits of optional modules. These can be taken from the Optional Modules List, and/or from up to TWO Pathways (you may choose ONE Pathway from those listed, but if you want to study modules from TWO Pathways one of the Pathways MUST be the Ethics and Sustainability Pathway).
Optional Modules List
LUB3XXX Marketing Consultancy Project (10 credits)
LUB3XXX Advanced Marketing Analytics (10 credits)
LUB3XXX Marketing in Specialist Industries (10 credits)
LUB3990 Innovation Thinking and Practice (10 credits)
LUB3955 Leadership in Organisations (10 credits)
Enterprise and Innovation pathway
LUB3306 Critical Perspective in Enterprise and Entrepreneurship (20 credits)
Ethics and Sustainability pathway
LUB3002 Diversity Management (20 credits)
LUB3003 Business Ethics (20 credits)
Discovery modules
To study a total of 120 credits for the year, students will be required to study a further 20 credits. These can be made up from discovery modules, further choices from the Optional Modules List, or from up to TWO Pathways (you may choose ONE Pathway from those listed, but if you want to study modules from TWO Pathways one of the Pathways MUST be the Ethics and Sustainability Pathway).
Students will be required to pass 100 level 3 credits to be eligible for the award of an Honours Degree.
Last updated: 13/05/2026 11:47:28
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