Module manager: Kshitij Bhoumik
Email: k.bhoumik@leeds.ac.uk
Taught: Semesters 1 & 2 (Sep to Jun) View Timetable
Year running 2026/27
| CSER1011 | Career Planning |
| CSER1021 | Career Planning |
| LLLC1105 | PDP: Planning for Success |
| LUBS1055 | Academic and Professional Development for Studies in Finance |
| LUBS1075 | Academic, Professional and Research Skills for Studies in Ec |
| LUBS1080 | Personal Tutorials for HRM |
| LUBS1086 | Exploring Your Potential |
| LUBS1105 | Academic and Professional Development for Studies in Interna |
| LUBS1876 | Academic and Employability Connections |
| LUBS2055 | Academic and Management Skills |
| LUBS2130 | Contemporary Business Issues |
LUBS1096
This module is not approved as a discovery module
This module introduces students to the key academic, professional, and digital skills required for success in a marketing degree and future career. It focuses on building students’ capabilities in academic writing, critical thinking, presentation, digital literacy, and the responsible use of artificial intelligence (AI) in academic and professional contexts. These foundational skills are essential for navigating university life, engaging with marketing content, and developing confidence in communication and problem-solving. Students will explore how to research, reference, and structure academic work effectively while learning to evaluate sources and present balanced arguments. Emphasis is placed on developing clear and persuasive written and spoken communication through a combination of tasks. The module also introduces AI literacy, helping students understand how to use AI tools to support rather than replace human thinking and creativity. The module encourages students to reflect on their own learning, engage with marketing-related topics and case studies, and apply new skills to realistic tasks. Digital skills training will include using platforms such as LinkedIn and understanding the importance of digital wellbeing, as well as developing confidence in managing online learning environments and collaborative tools. Through a blend of lectures, workshops, and interactive activities, students will gain confidence in managing their academic workload, communicating professionally, and applying skills in a marketing context. By the end of the module, students will be equipped with practical tools and reflective habits to support their development throughout the rest of their degree.
This module is designed to equip students with foundational academic, digital, and professional skills essential for success in both university study and future marketing careers. As a core first-year module, it focuses on building students’ confidence and capability in key areas such as academic writing, digital communication, critical thinking, and the responsible use of AI within marketing contexts.
The module is also structured to lay the groundwork for more advanced, specialised modules that students will encounter later in their programme. By introducing students to the principles of effective communication, data-driven decision-making, and ethical marketing practices early on, the module ensures they develop the core competencies required to engage meaningfully with these topics at higher levels.
Through a blend of theory, reflective tasks, and practical applications, students will explore how to work effectively in academic and professional settings. The module encourages a growth mindset, self-awareness, and ethical learning practices, helping students develop transferable skills while understanding how these capabilities integrate within the broader marketing curriculum and professional practice.
Upon completion, students will be able to:
LO1 – Academic Literacy
Demonstrate understanding of academic conventions through clear, evidence-based written work that follows appropriate referencing and integrity standards.
LO2 – Communicate Effectively
Communicate ideas clearly and persuasively in academic and professional contexts, adapting content and tone for intended audiences.
LO3 – Ethical and Critical Use of Digital & AI Tools
Use digital and AI tools appropriately to support learning and analysis, demonstrating ethical awareness and critical evaluation.
LO4 – Professional Awareness in Marketing Practice
Demonstrate understanding of behaviours and skills relevant to professional marketing environments, including ethical and responsible decision-making.
By the end of this module, students will be able to:
SSLO1. Demonstrate understanding of academic and professional conventions in business and marketing, including the use of evidence and theory to support arguments.
SSLO2. Apply marketing concepts and analytical thinking to develop coherent, well-supported arguments in written tasks.
SSLO3. Produce marketing presentations that communicate consumer or market insights clearly and persuasively, using discipline-appropriate formats and messaging.
SSLO4. Use digital and AI tools appropriately in marketing tasks, demonstrating ethical practice, originality, and academic integrity.
SSLO5. Reflect on learning in relation to marketing skills development, identifying strengths and priorities for future growth.
SSLO6. Explain how marketing and communication skills support employability and effective decision-making in professional contexts.
On successful completion of the module students will have demonstrated the following skills learning outcomes:
Academic Skills
SLO1. Produce clear, well-structured written work that uses appropriate academic conventions and referencing.
SLO2. Reflect on learning progress and apply feedback to improve future performance.
Digital Skills
SLO3. Use digital and AI tools appropriately to support research, writing, and communication.
Work-Ready Skills
SLO4. Contribute effectively to group tasks, demonstrating teamwork and professional communication.
SLO5. Manage time and independent study to meet academic and professional expectations.
Enterprise Skills
SLO6. Present ideas clearly and persuasively to different audiences.
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Lecture | 10 | 1 | 10 |
| Seminar | 10 | 2 | 20 |
| Private study hours | 170 | ||
| Total Contact hours | 30 | ||
| Total hours (100hr per 10 credits) | 200 | ||
In-Class Activities (Semester 1): Weekly lectures will include short interactive tasks such as polls, case analysis questions, and AI tool demonstrations, enabling students to receive immediate verbal feedback from the lecturer.
Workshop-Based Draft Reviews (Semester 2) – Students will bring early outlines/drafts of their group presentation and individual essay to designated workshop sessions, where they will receive targeted tutor feedback and peer input before submission.
Academic Writing Clinic – Students can submit a 300-word extract of their essay to receive formative written feedback on argument clarity, referencing, and structure.
Ongoing Q&A and Drop-In Support – The module leader will provide scheduled drop-in times and respond to queries via Minerva/Teams to give formative advice on skills development, assessment planning, and use of AI tools.
| Assessment type | Notes | % of formal assessment |
|---|---|---|
| Tutorial Performance | To measure student engagement with APT | 6 |
| Essay | 2,500-word essay (individual) | 64 |
| Presentation | Group presentation | 30 |
| Total percentage (Assessment Coursework) | 100 | |
For this module, resit will be 100% individual written assessment (2,500 words).
Check the module area in Minerva for your reading list
Last updated: 01/05/2026
Errors, omissions, failed links etc should be notified to the Catalogue Team