On completion of this programme students should:
Have an understanding of how the forces of globalisation and the economic, political, legal and cultural conditions of countries and regions present opportunities and challenges to business-people and organisations.
Be able to comprehend the complexity, diversity and geographic scope of the strategies, structures and methods used by organisations to extend their activities across national borders, especially in relation to the marketing function.
Have a theoretical and practical understanding of the strategic and operational issues that govern the establishment and management of profitable, sustainable and competitive foreign operations.
Have the skills, competencies and understanding required to operate appropriately, ethically, productively and with confidence when managing a business in the international arena, especially marketing-related activity.
Have the intellectual and research skills required to comprehend, analyse and make sense of international business and marketing issues.
Be able to understand how cultural similarities and differences influence decision-making, inter-personal relationships, marketing and business dealings in cross-cultural settings.
Have an appreciation of the ethical and environmental issues that have emerged as a result of globalisation.
Have developed a deeper specialist knowledge and understanding of marketing.
Have the skills, competencies, knowledge and understanding to build a career in international business, especially within the marketing function of an organisation with global and international operations.
[Learning Outcomes, Transferable (Key) Skills, Assessment]
View Timetable
Students will be required to pass 100 level 1 credits including all Pass for Progression (PFP) modules in order to progress to Year 2.
Students will be required to study the following 100 credits of compulsory modules:
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| LUBS1097 | Academic and Professional Development for Studies in Marketing | 20 | Semesters 1 & 2 (Sep to Jun) | |
| LUBS1140 | Principles of International Business | 20 | Semester 1 (Sep to Jan) | PFP |
| LUBS1850 | Organisational Behaviour | 20 | Semesters 1 & 2 (Sep to Jun) | |
| LUBS1860 | Fundamentals of Marketing | 20 | Semesters 1 & 2 (Sep to Jun) | PFP |
| LUBS1940 | Economics for Management | 20 | Semesters 1 & 2 (Sep to Jun) |
To make up a total of 120 credits for the year, students will be required to study a further 20 credits. These can be taken as discovery modules and/or from the Optional Modules List.
Optional Modules List
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| LUBS1175 | Global Entrepreneurship | 10 | Semester 2 (Jan to Jun) | |
| LUBS1185 | Understanding Statistics in the Social Sciences | 10 | Semester 1 (Sep to Jan) | |
| LUBS1520 | Introduction to Sports Analytics | 10 | Semester 2 (Jan to Jun) | |
| LUBS1785 | Introduction to Effective Decision Making | 10 | Semester 1 (Sep to Jan) | |
| LUBS1861 | Social Media, Content and Influencer Marketing | 10 | Semester 2 (Jan to Jun) | |
| LUBS1866 | Creativity and Marketing | 10 | Semester 1 (Sep to Jan) | |
| LUBS1890 | Starting Your Own Business | 10 | Semester 1 (Sep to Jan) |
To study a total of 120 credits for the year, students will be required to study a further 20 credits. These can be made up from discovery modules, and/or further choices from the Optional Modules list.
[Learning Outcomes, Transferable (Key) Skills, Assessment]
View Timetable
Students will be required to pass 100 Year 2 credits including all Pass for Progression (PFP) modules in order to progress to Year 3.
Students will be required to study the following 100 credits of compulsory modules:
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| LUBS2010 | Consumer Behaviour | 20 | Semester 2 (Jan to Jun) | |
| LUBS2405 | Cross-Cultural Management | 20 | Semester 2 (Jan to Jun) | |
| LUBS2415 | Research Methods in International Business | 20 | Semesters 1 & 2 (Sep to Jun) | PFP |
| LUBS2840 | Marketing Research | 20 | Semester 1 (Sep to Jan) | |
| LUBS2860 | Managing International Business | 20 | Semester 1 (Sep to Jan) | PFP |
To study a total of 120 credits for the year, students will be required to study a further 20 credits. These can be made up from discovery modules, choices from the Optional Modules list, or from up to TWO Pathways (you may choose ONE Pathway from those listed, but if you want to study modules from TWO Pathways one of the Pathways MUST be the Ethics and Sustainability Pathway).
Optional Modules List
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| LUBS2020 | From Study to Work | 10 | Semester 1 (Sep to Jan) | |
| LUBS2022 | Experiencing the World of Work | 10 | Not running in 202627 | |
| LUBS2162 | Building and Managing Brands | 10 | Semester 2 (Jan to Jun) | |
| LUBS2410 | Small Business Internationalisation and Growth | 10 | Semester 1 (Sep to Jan) | |
| LUBS2765 | Advanced Management Decision Making | 10 | Semester 2 (Jan to Jun) | |
| LUBS2785 | How Managers Make Decisions | 10 | Semester 1 (Sep to Jan) | |
| LUBS2820 | Contemporary Topics in International Business | 10 | Semester 1 (Sep to Jan) |
Analytics Pathway
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| LUBS2021 | Visualising and Analysing Data Effectively | 10 | Semester 2 (Jan to Jun) | |
| LUBS2095 | Understanding Data in the Social Sciences | 10 | Semester 2 (Jan to Jun) |
Consulting Pathway
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| LUBS2931 | Evidence-based Consultancy | 10 | Semester 1 (Sep to Jan) |
Enterprise & Innovation Pathway
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| LUBS2028 | Leading and Managing Small Businesses | 10 | Semester 2 (Jan to Jun) | |
| LUBS2045 | Entrepreneurship in Theory and Practice | 10 | Semester 2 (Jan to Jun) | |
| LUBS2065 | Managing Innovation in Business | 10 | Semester 2 (Jan to Jun) | |
| LUBS2080 | New Enterprise Planning | 20 | Semester 1 (Sep to Jan) |
Ethics and Sustainability Pathway
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| IDEA2000 | Leadership Ethics | 10 | Semester 2 (Jan to Jun) | |
| LUBS2970 | Corporate Social Responsibility | 10 | Semester 1 (Sep to Jan) |
To study a total of 120 credits for the year, students will be required to study a further 20 credits. These can be made up from discovery modules, further choices from the Optional Modules list, or from up to TWO Pathways (you may choose ONE Pathway from those listed, but if you want to study modules from TWO Pathways one of the Pathways MUST be the Ethics and Sustainability Pathway).
[Learning Outcomes, Transferable (Key) Skills, Assessment]
View Timetable
Students will be required to pass 100 Year 3 credits including all Pass for Progression (PFP) modules in order to be eligible for the award of an Honours Degree.
Students will be required to study the following 100 credits of compulsory modules:
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| LUBS3190 | International Marketing | 10 | Semester 1 (Sep to Jan) | |
| LUBS3321 | International Business Dissertation | 40 | Semesters 1 & 2 (Sep to Jun) | PFP |
| LUBS3530 | Advertising and Promotional Management | 10 | Semester 2 (Jan to Jun) | |
| LUBS3845 | Marketing Strategy | 20 | Semesters 1 & 2 (Sep to Jun) | |
| LUBS3860 | International Strategic Management | 20 | Semester 1 (Sep to Jan) |
To study a total of 120 credits for the year, students will be required to study a further 20 credits. These can be made up from discovery modules, choices from the Optional Modules list, or from up to TWO Pathways (you may choose ONE Pathway from those listed, but if you want to study modules from TWO Pathways one of the Pathways MUST be the Ethics and Sustainability Pathway).
Optional Modules List
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| LUBS3016 | AI in International Business | 10 | Semester 1 (Sep to Jan) | |
| LUBS3053 | Managing Social Media and Digital Work | 20 | Semesters 1 & 2 (Sep to Jun) | |
| LUBS3097 | Global Perspectives on Work | 20 | Semester 2 (Jan to Jun) | |
| LUBS3250 | Transnational Corporations in the World Economy | 10 | Semester 2 (Jan to Jun) | |
| LUBS3840 | European Business | 10 | Semester 1 (Sep to Jan) | |
| LUBS3841 | Sustainable International Business | 10 | Semester 2 (Jan to Jun) | |
| LUBS3847 | Customer Relationship Analytics and Management | 10 | Semester 2 (Jan to Jun) | |
| LUBS3966 | Managing Global Value Chains | 10 | Semester 2 (Jan to Jun) | |
| TRAN3041 | Freight Transport, Logistics and the Environment | 10 | Semester 2 (Jan to Jun) |
Analytics Pathway
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| LUBS3012 | Data Analytics for Business | 20 | Semester 1 (Sep to Jan) | |
| LUBS3185 | People Analytics: Strategy and Practice | 20 | Semester 2 (Jan to Jun) |
Consulting Pathway
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| LUBS3013 | Enterprise Consultancy | 20 | Semester 1 (Sep to Jan) | |
| LUBS3850 | Contemporary Management Consulting | 20 | Semester 1 (Sep to Jan) |
Enterprise & Innovation Pathway
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| LUBS3306 | Critical Perspective in Enterprise and Entrepreneurship | 20 | Semester 2 (Jan to Jun) | |
| LUBS3991 | Innovation in Practice for Change and Impact | 20 | Semester 1 (Sep to Jan) |
Ethics and Sustainability Pathway
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| IDEA3000 | Ethics of Artificial Intelligence | 10 | Semester 2 (Jan to Jun) | |
| LUBS3001 | Gender and Equality at Work in Comparative Perspective | 20 | Semester 1 (Sep to Jan) | |
| LUBS3002 | Diversity Management | 20 | Semester 2 (Jan to Jun) | |
| LUBS3003 | Business Ethics | 20 | Semesters 1 & 2 (Sep to Jun) | |
| LUBS3098 | Sustainable Business Futures: Policy and Practice | 20 | Semester 2 (Jan to Jun) |
To study a total of 120 credits for the year, students will be required to study a further 20 credits. These can be made up from discovery modules, further choices from the Optional Modules list, or from up to TWO Pathways (you may choose ONE Pathway from those listed, but if you want to study modules from TWO Pathways one of the Pathways MUST be the Ethics and Sustainability Pathway).
Last updated: 30/04/2026 16:02:09
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