BSc International Business and Marketing

Programme overview

Entry requirements

• GCSE English Language: minimum grade B/6.
  - GCSE Mathematics: minimum grade B/5.
  - A Level: typically AAA (excluding General Studies, Critical Thinking and Extended Project Qualification).
• When English is not the first language, students will need to provide evidence of English language ability through qualifications such as TOEFL (score of 92 overall, with no less than 21 in listening, 21 in reading, 23 in speaking and 22 in writing) and IELTS (score of 6.5 overall, with no less than 6 in listening, speaking, reading or writing), all in accordance with standard Business School entry requirements and policy.

Programme specification

On completion of this programme students should:

Have an understanding of how the forces of globalisation and the economic, political, legal and cultural conditions of countries and regions present opportunities and challenges to business-people and organisations.

Be able to comprehend the complexity, diversity and geographic scope of the strategies, structures and methods used by organisations to extend their activities across national borders, especially in relation to the marketing function.

Have a theoretical and practical understanding of the strategic and operational issues that govern the establishment and management of profitable, sustainable and competitive foreign operations.

Have the skills, competencies and understanding required to operate appropriately, ethically, productively and with confidence when managing a business in the international arena, especially marketing-related activity.

Have the intellectual and research skills required to comprehend, analyse and make sense of international business and marketing issues.

Be able to understand how cultural similarities and differences influence decision-making, inter-personal relationships, marketing and business dealings in cross-cultural settings.

Have an appreciation of the ethical and environmental issues that have emerged as a result of globalisation.

Have developed a deeper specialist knowledge and understanding of marketing.

Have the skills, competencies, knowledge and understanding to build a career in international business, especially within the marketing function of an organisation with global and international operations.

Year 1

[Learning Outcomes, Transferable (Key) Skills, Assessment]
View Timetable

Compulsory Modules

Students will be required to study the following 100 credits of compulsory modules:

Code	Title	Credits	Semester	Pass for Progression
LUBS1096	Academic and Professional Development for Studies in Marketing	20	Semesters 1 & 2 (Sep to Jun)
LUBS1140	Principles of International Business	20	Semester 1 (Sep to Jan)	PFP
LUBS1850	Organisational Behaviour	20	Semesters 1 & 2 (Sep to Jun)	PFP
LUBS1860	Fundamentals of Marketing	20	Semesters 1 & 2 (Sep to Jun)	PFP
LUBS1940	Economics for Management	20	Semesters 1 & 2 (Sep to Jun)

Optional Modules

Students may study a maximum of 20 credits of discovery modules. If students do NOT want to study discovery modules, all or part of their discovery credit allowance can be used to study further modules from the Optional list instead, to make up a total of 120 credits for the year.

Code	Title	Credits	Semester	Pass for Progression
LUBS1175	Global Entrepreneurship	10	Semester 2 (Jan to Jun)
LUBS1185	Understanding Statistics in the Social Sciences	10	Semester 1 (Sep to Jan)
LUBS1520	Introduction to Sports Analytics	10	Semester 2 (Jan to Jun)
LUBS1785	Introduction to Effective Decision Making	10	Semester 1 (Sep to Jan)
LUBS1861	Social Media, Content and Influencer Marketing	10	Semester 2 (Jan to Jun)
LUBS1890	Starting Your Own Business	10	Semester 1 (Sep to Jan)

Discovery Modules

Students may study a maximum of 20 credits of discovery modules. If students do NOT want to study discovery modules, all or part of their discovery credit allowance can be used to study further modules from the Optional list instead, to make up a total of 120 credits for the year.

Students will be required to pass 100 level 1 credits including all Pass for Progression (PFP) modules in order to progress to Year 2.

Year 2

[Learning Outcomes, Transferable (Key) Skills, Assessment]
View Timetable

Over Years 2 and 3 combined, students must pass:
INTERNATIONAL BUSINESS: a minimum of 80 credits (40 credits must be taken in each year)
MARKETING: a minimum of 80 credits (40 credits must be taken in each year)

Compulsory Modules

Students will be required to study the following 100 credits of compulsory modules:

Code	Title	Credits	Semester	Pass for Progression
LUBS2010	Consumer Behaviour	20	Semester 2 (Jan to Jun)
LUBS2405	Cross-Cultural Management	20	Semester 2 (Jan to Jun)	PFP
LUBS2415	Research Methods in International Business	20	Semesters 1 & 2 (Sep to Jun)	PFP
LUBS2840	Marketing Research	20	Semester 1 (Sep to Jan)	PFP
LUBS2860	Managing International Business	20	Semester 1 (Sep to Jan)	PFP

Optional Modules

Students may study a maximum of 20 credits of discovery modules. If students do NOT want to study discovery modules, all or part of their discovery credit allowance can be used to study further modules from the Optional list and/or from up to TWO of the Pathways instead, to make up a total of 120 credits for the year.

Optional

Code	Title	Credits	Semester	Pass for Progression
LUBS2020	From Study to Work	10	Semester 1 (Sep to Jan)
LUBS2022	Experiencing the World of Work	10	Semester 1 (Sep to Jan)
LUBS2162	Building and Managing Brands	10	Semester 2 (Jan to Jun)
LUBS2410	Small Business Internationalisation and Growth	10	Semester 1 (Sep to Jan)
LUBS2765	Advanced Management Decision Making	10	Semester 2 (Jan to Jun)
LUBS2785	How Managers Make Decisions	10	Semester 1 (Sep to Jan)
LUBS2820	Contemporary Topics in International Business	10	Semester 1 (Sep to Jan)

Analytics Pathway

Code	Title	Credits	Semester	Pass for Progression
LUBS2021	Visualising and Analysing Data Effectively	10	Semester 2 (Jan to Jun)
LUBS2095	Understanding Data in the Social Sciences	10	Semester 2 (Jan to Jun)

Consulting Pathway

Code	Title	Credits	Semester	Pass for Progression
LUBS2931	Evidence-based Consultancy	10	Semester 1 (Sep to Jan)

Enterprise & Innovation Pathway

Code	Title	Credits	Semester	Pass for Progression
LUBS2028	Leading and Managing Small Businesses	10	Semester 2 (Jan to Jun)
LUBS2045	Entrepreneurship in Theory and Practice	10	Semester 2 (Jan to Jun)
LUBS2065	Managing Innovation in Business	10	Semester 2 (Jan to Jun)
LUBS2080	New Enterprise Planning	20	Semester 1 (Sep to Jan)

Ethics and Sustainability Pathway

Code	Title	Credits	Semester	Pass for Progression
IDEA2000	Leadership Ethics	10	Semester 2 (Jan to Jun)
LUBS2970	Corporate Social Responsibility	10	Semester 1 (Sep to Jan)

Discovery Modules

Students may study a maximum of 20 credits of discovery modules. If students do NOT want to study discovery modules, all or part of their discovery credit allowance can be used to study further modules from the Optional list and/or from up to TWO of the Pathways instead, to make up a total of 120 credits for the year.

Students will be required to pass 100 Year 2 credits including all Pass for Progression (PFP) modules in order to progress to Year 3 made up as follows:

- Pass 60 credits of compulsory PFP INTL BUS modules (LUBS2405, LUBS2415, LUBS2860)
- Pass 20 credits of compulsory PFP MARKETING modules (LUBS2840)
- Pass 20 credits of additional MARKETING modules (compulsory LUBS2010, optional LUBS2162 or discovery)

Year 3

[Learning Outcomes, Transferable (Key) Skills, Assessment]
View Timetable

Over levels 2 and 3 combined, students must pass:
INTERNATIONAL BUSINESS: a minimum of 80 credits (40 credits must be taken in each level)
MARKETING: a minimum of 80 credits (40 credits must be taken in each level)

Compulsory Modules

Students will be required to study the following 100 credits of compulsory modules:

Code	Title	Credits	Semester	Pass for Progression
LUBS3190	International Marketing	10	Semester 1 (Sep to Jan)
LUBS3321	International Business Dissertation	40	Semesters 1 & 2 (Sep to Jun)	PFP
LUBS3530	Advertising and Promotional Management	10	Semester 2 (Jan to Jun)
LUBS3845	Marketing Strategy	20	Semesters 1 & 2 (Sep to Jun)
LUBS3860	International Strategic Management	20	Semester 1 (Sep to Jan)

Optional Modules

Students may study a maximum of 20 credits of discovery modules. If students do NOT want to study discovery modules, all or part of their discovery credit allowance can be used to study further modules from the Optional list and/or from up to TWO of the Pathways instead, to make up a total of 120 credits for the year.

Optional

Code	Title	Credits	Semester	Pass for Progression
LUBS3053	Managing Social Media and Digital Work	20	Semesters 1 & 2 (Sep to Jun)
LUBS3097	Global Perspectives on Work	20	Semester 2 (Jan to Jun)
LUBS3250	Transnational Corporations in the World Economy	10	Semester 2 (Jan to Jun)
LUBS3840	European Business	10	Semester 1 (Sep to Jan)
LUBS3841	Sustainable International Business	10	Semester 2 (Jan to Jun)
LUBS3846	Social Impact Start-up Academy (SISTAC)	20	Not running in 202526
LUBS3847	Customer Relationship Analytics and Management	10	Semester 2 (Jan to Jun)
LUBS3966	Managing Global Value Chains	10	Semester 2 (Jan to Jun)
TRAN3041	Freight Transport, Logistics and the Environment	10	Semester 2 (Jan to Jun)

Analytics Pathway

Code	Title	Credits	Semester	Pass for Progression
LUBS3012	Data Analytics for Business	20	Semester 1 (Sep to Jan)
LUBS3185	People Analytics: Strategy and Practice	20	Semester 2 (Jan to Jun)

Consulting Pathway

Code	Title	Credits	Semester	Pass for Progression
LUBS3013	Enterprise Consultancy	20	Semester 1 (Sep to Jan)
LUBS3850	Contemporary Management Consulting	20	Semester 1 (Sep to Jan)

Enterprise & Innovation Pathway

Code	Title	Credits	Semester	Pass for Progression
LUBS3306	Critical Perspective in Enterprise and Entrepreneurship	20	Semester 2 (Jan to Jun)
LUBS3990	Innovation Thinking and Practice	10	Semester 1 (Sep to Jan)

Ethics and Sustainability Pathway

Code	Title	Credits	Semester	Pass for Progression
IDEA3000	Ethics of Artificial Intelligence	10	Semester 2 (Jan to Jun)
LUBS3001	Gender and Equality at Work in Comparative Perspective	20	Semester 1 (Sep to Jan)
LUBS3002	Diversity Management	20	Semester 2 (Jan to Jun)
LUBS3003	Business Ethics	20	Semesters 1 & 2 (Sep to Jun)
LUBS3098	Sustainable Business Futures: Policy and Practice	20	Semester 2 (Jan to Jun)

Discovery Modules

Students may study a maximum of 20 credits of discovery modules. If students do NOT want to study discovery modules, all or part of their discovery credit allowance can be used to study further modules from the Optional list and/or from up to TWO of the Pathways instead, to make up a total of 120 credits for the year.

Students will be required to pass 100 Year 3 credits including all Pass for Progression (PFP) modules in order to be eligible for the award of an Honours Degree made up as follows:

- Pass 40 credits of compulsory PFP INT BUS modules (LUBS3321)
- Pass 40 credits of MARKETING modules (Compulsory LUBS3190/LUBS3530/LUBS3845, optional LUBS3847 or discovery)
- Pass 20 credits of additional compulsory, optional and/or discovery modules

Last updated: 30/04/2025 16:07:50

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