(Award available for year: Bachelor of Science)
Subject Specific Learning Outcomes
1. Build upon knowledge from year 2 by conceptualising and applying marketing theories, concepts, and practices to assess and solve complex real-world marketing challenges
2. Formulate marketing plans to address evolving business needs and environmental turbulence
3. Evaluate, apply, and extrapolate acquired knowledge and skills to identify actionable marketing opportunities and potential threats, analyse and predict shifts in global marketing landscapes, and develop strategic responses to leverage opportunities and mitigate risks
4. Understand how to implement, monitor, and measure the effectiveness and efficiency of marketing plans, strategies, and tactics
5. Develop awareness of international marketing theories, practices, and challenges (e.g., cultural differences) to manage profitable, sustainable, and competitive global operations
6. Design and execute independent research on real-word marketing phenomena by applying theoretical knowledge
7. Learn how to build and maintain collaborative relationships with marketing stakeholders (e.g., consumers, firms)
8. Apply analytical techniques to interpret qualitative and quantitative marketing data from businesses, institutions, and consumers
9. Strengthen analytical, critical thinking, and problem-solving skills for marketing decision-making
Competence Standards
1. Identify, describe, and critically appraise important marketing theories, frameworks, tools and current issues within the marketing field.
2. Effectively communicate ideas to a variety of marketing stakeholders (e.g., consumers, firms, media, policy makers).
3. Identify, describe, and evaluate ethical, digital, and sustainable marketing practices and solutions and their potential to tackle social and environmental issues.
4. Effectively create, implement, monitor, and measure the effectiveness and efficiency of marketing plans, strategies, and tactics.
5. Formulate and communicate marketing reports and presentations by applying marketing knowledge essential for dealing with real-world marketing phenomena.
Skills Learning Outcomes
1. Identify and analyse marketing trends and opportunities ((e.g., AI in marketing, deglobalisation) to adapt to changing working environments and new technologies, predicting their impact on consumer behaviour/choices and marketing practices (Enterprise Skills)
2. Develop, implement, and measure marketing plans and strategies, assessing their effectiveness using key performance indicators and analytical tools to evaluate consumer behaviours and firm performance (Work Ready Skills)
3. Make responsible, integrity-driven decisions that consider the ethical implications and social responsibility (Sustainability skills)
4. Identify key marketing challenges and design actionable solutions at the local, national, and international levels
5. Apply knowledge, skills, and analytical techniques to engage with new practices and perspectives to solve problems and make decisions in a data-driven marketing environment (Digital Skills)
6. Demonstrate leadership by motivating and guiding others towards achieving common goals, managing resources, tasks, and time efficiently under pressure and uncertainty (Work Ready and Academic Skills)
A variety of assessment methods will be used to help students develop a range of transferable skills that students will need in professional life. Assessment methods are designed to be inclusive and aligned with different learning styles to ensure that students can demonstrate their knowledge and skills in various ways. These methods are likely to include:
• Individual or group coursework—essays, reports, and case study analyses that allow for deeper exploration of topics
• Exams - traditional timed exams to test understanding of core concepts and theories
• Presentations - individual or group presentations to develop communication and teamwork skills
• Practical projects - real-world business simulations to make strategic decisions in a risk-free environment
• Consultancy projects - working with real businesses to solve actual problems.
• Dissertation - independent research on a topic of interest, allowing students to specialise in areas they are passionate about.
These assessment methods can help students develop skills such as critical thinking, decision-making, communication, and leadership, which are highly valued in the marketplace. Detailed marking criteria and assessment support will be shared with students to ensure transparency. Extra time or alternative support will be offered to students with disabilities or specific learning needs. Student work, when possible, will be marked anonymously to ensure fairness and reduce bias. Constructive feedback will be provided to help students understand their performance and areas for improvement.
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