(Award available for year: Diploma of Higher Education)
Subject Specific Learning Outcomes
1. Build upon knowledge from year 1 by associating marketing theories and concepts to marketing practices
2. Identify real-world marketing problems and propose viable, theory-based solutions by communicating marketing findings and implications through structured reports and presentations
3. Understand key marketing research techniques, including the latest technological developments (e.g., artificial intelligence)
4. Develop awareness of current digital and artificial intelligence practices in the real-world of marketing
5. Manage internal and external communications to engage stakeholders (e.g., employees, consumers, other firms, government) and maintain the organisation's public brand image and external partnerships
6. Demonstrate cross-cultural awareness and adaptability in product and services design and decisions
7. Analyse key marketing, sales, and brand management strategies, demonstrating sensitivity to sustainable and ethical norms
8. Evaluate the role of marketing actions in addressing social and environmental challenges and the ethical use of digital and artificial intelligence in academia and marketing
9. Integrate ethical and sustainable principles into marketing strategies and decisions
10. Understand in-store and online strategies used to promote products/ services and drive sales
Skills Learning Outcomes
1. Identify, evaluate, and adapt digital technology to achieve marketing-related goals (Digital Skills)
2. Understand and reflect on personal and others’ needs/ wants, then take appropriate actions to reach mutually satisfactory agreements (Work Ready Skills)
3. Research, access, and critically evaluate diverse sources of information to address theoretical and practical marketing challenges (Enterprise Skills)
4. Reflect on acquired knowledge and analyse its relevance to the real-world of marketing (Academic Skills)
5. Evaluate current marketing practices (e.g., AI, branding) and propose solutions to conflicts arising stakeholders’ differing interests (Sustainability Skills)
6. Develop understanding of how a firm operates through its products/brands, services, selling practices that resonate with multiple marketing stakeholders (e.g., consumers, employees) (Work Ready Skills)
A variety of assessment methods will be used to help students develop a range of transferable skills that students will need in professional life. Assessment methods are designed to be inclusive and aligned with different learning styles to ensure that students can demonstrate their knowledge and skills in various ways. These methods are likely to include:
• Individual or group coursework—essays, reports, and case study analyses that allow for deeper exploration of topics
• Exams - traditional timed exams to test understanding of core concepts and theories
• Presentations - individual or group presentations to develop communication and teamwork skills
• Practical projects - real-world business simulations to make strategic decisions in a risk-free environment
These assessment methods can help students develop skills such as critical thinking, decision-making, communication, and leadership, which are highly valued in the marketplace. Detailed marking criteria and assessment support will be shared with students to ensure transparency. Extra time or alternative support will be offered to students with disabilities or specific learning needs. Student work, when possible, will be marked anonymously to ensure fairness and reduce bias. Constructive feedback will be provided to help students understand their performance and areas for improvement.
Errors, omissions, failed links etc should be notified to the Catalogue Team