BA Fashion Marketing

Year 2

(Award available for year: Diploma of Higher Education)

Learning outcomes

1. Experiment with a range of ideas in response to contemporary challenges. 
2. Employ and appraise skills and knowledge to create fashion marketing outcomes in response to a brief.
3. Differentiate concepts, arguments, and outcomes in a variety of forms informed by contemporary fashion marketing theories and practices.  
4. Compare and contrast relevant research methods and resources to address fashion marketing future challenges.

Skills Learning Outcomes

1. Apply effective written/visual/oral communication skills to present a coherent argument.
2. Use advanced technical and/or digital skills in producing outcomes.
3. Implement responsible and sensitive approaches to cultural, historical and interdisciplinary global contexts in developing projects.

Transferable (key) skills

1. Analyse and evaluate self-directed research and experimentation to inform ethical decision making in response to a project brief
2. Practice and apply a process of critical reflection to inform decision making and demonstrate response to feedback and disciplinary challenges

Assessment

Assessment is aligned to the learning outcomes of each module, so students will be assessed through a variety of methods, these may include portfolios of text and images, blogs, short videos, presentations as well as more traditional essays, reports and occasional exams. Some assessments may be based upon collaboration with peers. This collaboration could be in the development of artefacts, proposals and/or various forms of visual and textual communication in response to problem-based issues.

In Year 2 assessments focus more on establishing how well students understand, analyse and apply this new knowledge and new skills in relation to contemporary, local and global settings.

Errors, omissions, failed links etc should be notified to the Catalogue Team