(Award available for year: Certificate of Higher Educ)
Subject Specific Learning Outcomes
1. Develop knowledge of fundamental marketing theories, concepts, and practices
2. Discuss, compare, and debate contrasting marketing thoughts and practices in various formats (e.g., written work, oral presentation, group discussion, reflective essay/commentary)
3. Develop awareness of the global and cultural dimensions of marketing, including diverse stakeholder perspectives (e.g., consumers, firms), challenges, and opportunities in real-world marketing contexts
4. Assess and interpret real-world marketing case studies using theoretical and practical knowledge
5. Develop and communicate creative ideas (e.g., products, services, messages) through a variety of traditional and digital tools to engage marketing stakeholders (e.g., consumers, employees)
6. Develop awareness of differences in consumer and business behaviour (e.g., lifestyle, culture) and their impact on decision-making processes (e.g., consumption, segmentation)
7. Understand key employability skills and explore career opportunities within the marketing sector
8. Apply analytical skills to analyse, evaluate, and interpret marketing data for decision-making
9. Recognise and adhere to ethical principles and responsible practices in academic and marketing contexts
Skills Learning Outcomes
1. Apply conventional and digital techniques to engage with marketing practices and perspectives, solving problems, making decisions, and answering questions (Digital Skills)
2. Manage artificial intelligence (AI), generative AI, and traditional digital tools (including digital identities like personal information) while maintaining personal health, safety, and academic/work-life balance in digital environments (Work Ready and Digital Skills)
3. Evaluate different marketing perspectives and tactics, using evidence from diverse sources to form opinions, arguments, theories, and ideas (Academic Skills)
4. Appreciate, respect, and value similarities and differences among international cultures and marketing stakeholders (e.g., consumers, media, firms) (Sustainability Skills)
5. Assess personal strengths and weaknesses to identify areas for professional growth (Work Ready Skills)
6. Generate creative and purposeful marketing ideas, demonstrating originality, imaginative thinking, and innovation beyond conventional marketing ideas and practices (Enterprise Skills)
7. Collaborate effectively and creatively in multicultural teams
A variety of assessment methods will be used to help students develop a range of transferable skills that students will need in professional life. Assessment methods are designed to be inclusive and aligned with different learning styles to ensure that students can demonstrate their knowledge and skills in various ways. These methods are likely to include:
• Individual or group coursework - essays, reports, and case study analyses that allow for deeper exploration of topics
• Exams - traditional timed exams to test understanding of core concepts and theories
• Presentations - individual or group presentations to develop communication and teamwork skills
• Practical projects - real-world business simulations to make strategic decisions in a risk-free environment
These assessment methods can help students develop skills such as critical thinking, decision-making, communication, and leadership, which are highly valued in the marketplace. Detailed marking criteria and assessment support will be shared with students to ensure transparency. Extra time or alternative support will be offered to students with disabilities or specific learning needs. Student work, when possible, will be marked anonymously to ensure fairness and reduce bias. Constructive feedback will be provided to help students understand their performance and areas for improvement.
Errors, omissions, failed links etc should be notified to the Catalogue Team