(Award available for year: Bachelor of Arts)
On completion of the year/programme students should have provided evidence of being able to:
- Draw on systematic and advanced knowledge of media and communication concepts and theories to make informed contributions to debates and/or policy discussions in media and communication
- Demonstrate expertise in one or more designated areas of the field including an understanding of contemporary research
- Demonstrate independence and self-awareness as learners. Students are able to engage critically with a range of academic and non-academic sources, and reflect critically on their own learning
- Demonstrate advanced communication skills including the ability to express complex ideas in a range of contexts
- Critically analyse and explain media texts at an advanced level, drawing on a range of concepts and theories
- Students can confidently discuss the complex relationships between media, culture and society
- Demonstrate independence in research including the ability to devise and execute a research project, select appropriate research methodologies and resources, critique research findings and adhere to the principles of research ethics
Demonstrate a breadth of engagement across the programme by satisfactorily passing the full complement of modules as well as a dissertation.
Competence Standards
1. Demonstrate an understanding of key developments, traditions, theories and issues in communication and media studies.
2. Critically analyse and evaluate communication and the study of communication and media
3. Design and demonstrate an independent and self-guided research project with the appropriate support when required for consistency.
4. Effectively communicate and collaborate in an inclusive and accessible way with peers.
If the chosen pathway includes an industrial placement
5. Effectively demonstrate cultural and critical analysis, with appropriate support as required"
6. Demonstrate ability to direct, monitor and evaluate their work, by seeking/accepting feedback, within a workplace context, using appropriate support as necessary.
7. Demonstrate an awareness of own strengths and development needs and the need for ongoing learning and proactive continuing professional development.
If the chosen pathway includes an international placement -
8. Collaborate effectively with other people in a new environment and successfully completes a period of work or study in another country.
9. Demonstrate self-awareness relating to personal and academic/professional development through successfully completing a period of work or study in another country.
Students will have had the opportunity to acquire, as defined in the modules specified for the programme:
- the transferable/key/generic skills necessary for employment related to the area(s) studied;
- the exercise of initiative and personal responsibility;
- the deployment of decision making skills in complex and unpredictable situations;
- the communication of information, ideas, problems and solutions in a variety of ways to a variety of audiences;
- the ability to undertake appropriate further training of a professional or equivalent nature;
- an ability to think critically;
- a capacity to think historically and to recognise the historical context of media institutions and texts;
- a capacity to develop political analyses and critiques of media institutions and texts;
- an ability to understand and utilise research methods appropriate to the study of media institutions and texts;
- a familiarity with the use of media technologies;
- a capacity to organise knowledge and viewpoints in a systematic and confident fashion
Achievement will be assessed by a variety of methods in accordance with the learning outcomes of the modules specified for the year/programme and will include:
- demonstrating the ability top apply a broad range of aspects of the discipline;
- work that draws on a wide variety of material;
- the ability to evaluate and criticise received opinion;
- evidence of an ability to conduct independent, in depth enquiry within the discipline;
- work that is typically both evaluative and creative;
Errors, omissions, failed links etc should be notified to the Catalogue Team