(Award available for year: Master of Arts)
On completion of the programme, you will be able to:
• interpret evidence about the role of promotional media and communication both in the past, and in contemporary society;
• appraise and critically assess key debates and theories regarding promotional media and communication, particularly as they relate to questions of power, meaning, ethics, social impact and the public interest;
• examine different forms of promotional communication, including branding, advertising, marketing and public relations, and their role in promotional industries and practices;
• analyse promotional communication materials in relation to appropriate social and cultural contexts, using scholarly approaches covered in the programme;
• design and author a significant research project on an aspect of promotional media and communication.
Skills Learning Outcomes
On completion of the programme, you will be able to:
• Apply effective written communication skills to present a sustained argument on an aspect of promotional media supported by relevant evidence from scholarship in this field;
• Collaborate effectively as part of a team, working together to analyse promotional material in relation to academic debates and theories.
• Demonstrate reflection on critical issues and ethical considerations in promotional industries and practices.
Competence Standards
1. Demonstrate knowledge and understanding of key debates, histories and theories regarding promotional media and communication
2. Effectively use acquired theoretical and historical knowledge to compare and evaluate explanations of promotional media and communication as societal phenomena
3. Critically evaluate promotional materials
4. Effectively direct, monitor, and develop academic work within and beyond taught sessions, with appropriate support as required
5. Effectively design and deliver a significant research project, with appropriate support where required
6. Effectively communicate concepts and issues related to Promotional Media through, for example, academic writing
Assessment on the MA Promotional Media is varied and includes, but is not limited to, a group promotional campaign analysis, research essays, annotated bibliographies and a 12-12,500 word dissertation.
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