(Award available for year: Master of Science)
On completion of the programme, students should have provided evidence of being able to:
i. describe and critically compare, evaluate and apply theories, concepts, techniques, empirical research and current issues from the domain of business analytics and decision sciences [PA1, PA2]
ii. communicate a good awareness of current debates in business analytics and the decision sciences and their application, through critical appraisal of empirical and theoretical research [PA3]
iii. apply their technical and analytical skills, and knowledge of concepts, techniques and theories from business analytics and the decision sciences, in order to competently identify needs/problems, formulate and implement solutions, and evaluate outcomes [PA2]
iv. orally present information and argument clearly and persuasively [PA4]
v. present work effectively in writing, highlighting the contribution of business analytics and decision science perspectives [PA4]
vi. work effectively with others to solve problems [PA3]
vii. demonstrate ethical, global and cultural awareness when evaluating and applying decision science concepts in the real world [PA5]
viii. reflect on their own performance strengths, weaknesses and development needs, drawing on both personal reflection and inputs from others, and to plan effective personal development. [PA5]
Competence Standards
1. Develop international marketing plans that account for consumers’ cross-cultural differences and adapt those plans across business environments.
2. Appraise the phenomenon of firms’ internationalization and evaluate the opportunities and challenges associated with it across different industries.
3. Solve marketing problems through the selection and critical application of relevant theoretical and practical concepts.
4. Analyse and interpret marketing data with the purpose of effectively communicating solutions to marketing problems and offering recommendations to companies, institutions and consumers.
Graduates of this programme will be able to evidence learning of the following transferable skills and attributes:
A. Communicate ideas (orally and written) in a transparent and professional manner [LO: i, ii, iv, v, vii];
B. Tailor communication (orally and written) to academic and non-academic audiences [LO: ii, v, vii];
C. Apply knowledge to solve a range of problems [LO: iii];
D. Undertake critical evaluation of work contexts [LO: iii, vi, vii];
E. Critically evaluate theory [LO: i, ii, iii];
F. Work effectively as a member of a team [LO: vi, vii];
G. Plan and design studies to evaluate theory and assumptions [LO: iii];
H. Gather data and information in practice [LO: iii];
I. Analyse quantitative and qualitative data sets [LO: iii];
J. Ability to learn independently and maintain independent professional development [LO: i, ii, viii]
Assessment of learning outcomes is mapped out on the assessment grid (see later). Overall, achievement for the Postgraduate Diploma will be assessed by a variety of methods in accordance with the learning outcomes of the programme. It will involve the achievement of the students in:
- demonstrating their ability to apply breadth and/or depth of knowledge to issues in business analytics and the decision sciences
- drawing on a range of perspectives on the application of relevant concepts
- evaluating received opinion
- making sound judgements whilst understanding the limitations on judgements made in the absence of complete data.
Errors, omissions, failed links etc should be notified to the Catalogue Team