MA International Fashion Marketing and Design Management (online) (No longer recruiting from 2024/25)

Programme overview

Entry requirements

• Standard entry will require an honours degree equivalent to a UK first / upper second class degree in any subject. Graduates who hold an honours degree equivalent to a UK lower second class may also be eligible, providing they can demonstrate sufficient experience in a professional environment. Professionally qualified candidates who do not meet the formal qualifications will also be considered.
• International students whose first language is not English must also satisfy the University of Leeds requirement for English language.
• International students for whom English is not the first language will need to supply evidence of passing:
  IELTS (Academic) - 6.5 Overall with not less than 6.0 in reading, writing, listening and speaking
  TOEFL (IBT) - 92 Overall with not less than 21 in listening and speaking, 23 in reading and 22 in writing
  Cambridge Advanced English (CAE), or C1 Advanced, of 176 overall with no less than 169 in any component.
  Trinity College London Integrated Skills in English of a Pass in ISE II or above (if taken in the UK).
  GCSE English Language or Cambridge IGCSE English as a First or Second Language at grade C. GCSE English Literature may be considered in certain circumstances for some courses. Please contact the school admissions team for further advice if you do not meet the requirements via an English language qualification.
• Applicants who have not yet completed an approved English language test may apply for a Master's course prior to taking a test, but can only be accepted onto the programme once they have successfully completed the test.

Programme specification

The 21st century has led to significant changes in organisations operating in the fashion and design value chain. These changes reflect existing and emerging challenges, as well as opportunities, particularly in the international arena. As a consequence, many businesses in the fashion industries are moving more of their processes and practices online and transitioning from a global manufacturing norm to alternate strategies and operating systems. This dynamic context requires fashion and design managers and leaders with expertise across a range of disciplines such as digital marketing and branding planning for fashion organisations that are future focused. Theoretical and creative strategies, knowledge and insights (Design Management) are required to sustain and grow fashion brands. The MA in International Fashion Marketing and Design Management covers key fashion marketing and design management subjects including: leadership through design management; internationalisation; the fashion design supply chain; ethics and sustainability; product development; digital marketing and branding strategies; retailing and fashion merchandising practice. This international focussed Masters programme is aimed at honours graduates who envisage a career at a senior level in the exciting, dynamic and internationally oriented fashion and design management sectors.

There is a natural fit between the study of international fashion marketing and design management in the School of Design. Similar approaches to the understanding and application of theory to anticipate and creatively solve micro and macro fashion marketing and design management issues is consistent throughout.
This MA develops future driven professionals who will be capable of managing fashion brands, independent fashion design organisations, multinational fashion firms, international retail, foreign market entry as well as global supply and value chains.

The programme is studied 100% online and facilitated by the Virtual Learning Environment (VLE). The materials for each module are developed by leading academics from the School of Design at the University of Leeds alongside the University’s own Digitial Education Service. This enables students to manage their studies alongside other commitments, while also ensuring that students feel a sense of belonging with the School of Design.

Students will normally study one module at a time.

Year 1

(online) (No longer recruiting from 2024/25)

[Learning Outcomes, Transferable (Key) Skills, Assessment]
View Timetable

In your first year you will typically study three Foundation modules, shown below as Compulsory. You will typically study three out of the six Development modules, shown below as Optional.

Compulsory Modules

You will study three Foundation modules as Compulsory.

Code	Title	Credits	Semester	Pass for Progression
ODES5100M	International Fashion Marketing and Creative Brand Management	15	Not running in 202526	PFP
ODES5101M	Case Studies in Global Fashion and Sustainability	15	Not running in 202526	PFP
ODES5102M	Strategic Digital Marketing for Fashion	15	Not running in 202526	PFP

Optional Modules

You will typically study three out of six Developmental modules as Optional in your first year.

Code	Title	Credits	Semester	Pass for Progression
ODES5200M	Strategic International Fashion Marketing and Brand Management	15	Not running in 202526
ODES5201M	Innovation and Portfolio Management in International Fashion	15	Not running in 202526
ODES5202M	Social Media Marketing and Communication	15	Not running in 202526
ODES5203M	Research Project Foundation: Research Methods and Data Analysis	15	Not running in 202526
ODES5204M	Design Management	15	Not running in 202526
ODES5205M	Internationalisation across the Fashion Industry Value Chain	15	Not running in 202526

Year 2

(online) (No longer recruiting from 2024/25)

[Learning Outcomes, Transferable (Key) Skills, Assessment]
View Timetable

In your second year you will typically study the remaining three out of six Development modules, shown below as Optional. You will typically study the Project module, shown as Compulsory.

Compulsory Modules

The Project module is compulsory for the second year of the programme.

Code	Title	Credits	Semester	Pass for Progression
ODES5300M	Research Project	45	Not running in 202526	PFP

Optional Modules

You will study the remaining three Development modules as Optional modules.

Candidates will be required to study 45 credits from the following optional modules:

Code	Title	Credits	Semester	Pass for Progression
ODES5200M	Strategic International Fashion Marketing and Brand Management	15	Not running in 202526
ODES5201M	Innovation and Portfolio Management in International Fashion	15	Not running in 202526
ODES5202M	Social Media Marketing and Communication	15	Not running in 202526
ODES5203M	Research Project Foundation: Research Methods and Data Analysis	15	Not running in 202526
ODES5204M	Design Management	15	Not running in 202526
ODES5205M	Internationalisation across the Fashion Industry Value Chain	15	Not running in 202526

Last updated: 30/04/2025 16:13:19

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