Our students will:
1. Critically evaluate, selectively apply key academic concepts and models in a marketing and international marketing context.
2. Be independent and reflective learners and problem solvers demonstrating creativity in marketing and international marketing.
3. Be intellectual and critical research analysts able to identify, articulate and resolve marketing and international marketing problems and issues demonstrating creativity and insight.
4. Be effective and professional communicators in marketing and international marketing, implementing appropriate approaches and strategies.
5. Be ethical practitioners, in line with codes and regulations related to research and practice of marketing and international marketing and be able to understand and articulate the consequences of unethical behaviour.
6. Be aware of and understand the complexities of cross-cultural consumer behaviour and challenges of marketing across nations and cultures.
7. Work as part of a team and plan and organise tasks whilst taking responsibility for individual contributions in a group context.
8. Be knowledgeable and skilled graduates with sound understanding and skills in professional marketing and international marketing careers across a broad spectrum of organisations.
[Learning Outcomes, Transferable (Key) Skills, Assessment]
View Timetable
Students are eligible for the award if they pass the 150 credits of modules (including any pass for progression modules) and achieve an overall average mark of 50 or above, calculated across the 180 credits of modules.
Students will be required to study the following 165 credits of compulsory modules:
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| LUBS5405M | Marketing Communications | 15 | Semester 1 (Sep to Jan) | |
| LUBS5423M | Cross-Cultural Consumer Psychology | 15 | Semester 1 (Sep to Jan) | |
| LUBS5453M | Research Methods for Marketing | 15 | Semester 2 (Jan to Jun) | |
| LUBS5462M | Global Marketing | 15 | Semester 1 (Sep to Jan) | |
| LUBS5465M | Marketing Strategy | 15 | Semester 1 (Sep to Jan) | |
| LUBS5471M | Global and Digital Services | 15 | Semester 2 (Jan to Jun) | |
| LUBS5478M | Global Distribution and Supply Chains | 15 | Semester 2 (Jan to Jun) | |
| LUBS5483M | The Global Marketing Professional | 15 | Semester 1 (Sep to Jan) | |
| LUBS5499M | Marketing Academic / Applied Dissertation | 45 | 1 Feb to 30 Sep | PFP |
Students will be required to study 15 credits from the following:
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| LUBS5403M | Marketing Analytics | 15 | Semester 2 (Jan to Jun) | |
| LUBS5417M | Persuasive Writing and Speechmaking | 15 | Semester 2 (Jan to Jun) | |
| LUBS5419M | Advanced Quantitative Research Techniques in Marketing | 15 | Not running in 202425 | |
| LUBS5427M | Corporate Social Responsibility and Sustainability | 15 | Semester 2 (Jan to Jun) | |
| LUBS5432M | Brand Management and Corporate Identity | 15 | Semester 2 (Jan to Jun) | |
| LUBS5435M | Public Relations and Corporate Communications | 15 | Not running in 202425 | |
| LUBS5440M | Sales Promotion and Sponsorship | 15 | Semester 2 (Jan to Jun) | |
| LUBS5443M | Change Management and Communication | 15 | Semester 2 (Jan to Jun) | |
| LUBS5447M | Social Media Marketing | 15 | Semester 2 (Jan to Jun) | |
| LUBS5449M | Digital and Interactive Marketing | 15 | Semester 2 (Jan to Jun) |
Last updated: 07/08/2024 15:42:49
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