The programme will:
This programme will provide students with an in-depth understanding of the promotional media and communications industries and their role in social, cultural and economic life. Currently, various forms of promotional communication such as public relations, advertising and marketing are taught from a vocational perspective with a focus on established practices and skills. This leaves little time to focus on the social impacts of these communications practices for fields as diverse as journalism, the music industry and public communication. In each of these fields forms of promotional communication seek to influence the attitudes, values and behaviours of target audiences and this programme will focus on interrogating these processes. Media-related degrees, on the other hand, provide in-depth critiques of the media industries, but without taking sufficient account of the ways public relations works with those industries to shape their overall effects. While such teaching is valuable in its own right, it does not equip students with the tools to evaluate the ways in which promotional communication shapes the ways we understand the world around us, both directly and through its relationship with other social institutions. Nor does it develop the ability to evaluate the ways in which promotional media forms help to sustain or challenge the power of dominant social groups at local, national and global level. Yet these capabilities are increasingly important in a world where promotional communication is more widespread than it has ever been.
[Learning Outcomes, Transferable (Key) Skills, Assessment]
View Timetable
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| COMM5235M | Promotional Media, Culture and Society | 30 | Semester 1 (Sep to Jan) | PFP |
| COMM5600M | Dissertation and Research Methods | 60 | 1 Oct to 30 Sep (12mth) | PFP |
| COMM5730M | The Cultural History of Promotional Communication | 30 | Semester 2 (Jan to Jun) | PFP |
Candidates will be required to study 30 credits from the following optional modules or may choose 30 credits’ worth of Level 3 or Level 5 Discovery module/s.
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| COMM5005M | Contemporary Debates in Media and Communication | 30 | Semester 1 (Sep to Jan) | |
| COMM5250M | Feminism, Identity and Media | 30 | Semester 1 (Sep to Jan) | |
| COMM5260M | Understanding the Audience | 30 | Semester 1 (Sep to Jan) | |
| COMM5540M | The Reporting of Politics | 30 | Semester 1 (Sep to Jan) | |
| COMM5705M | Identity and Culture | 30 | Not running in 202425 | |
| COMM5801M | Urban Narratives | 30 | Semester 1 (Sep to Jan) |
Candidates will be required to study 30 credits from the following optional modules or may choose 30 credits’ worth of Level 3 or Level 5 Discovery module/s:
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| COMM5120M | Gender and Media Histories: Feminist Methods | 30 | Semester 2 (Jan to Jun) | |
| COMM5160M | Critical Studies in Visual Communication | 30 | Semester 2 (Jan to Jun) | |
| COMM5370M | International Film Industries | 30 | Semester 2 (Jan to Jun) | |
| COMM5550M | Popular Music and Society | 30 | Semester 2 (Jan to Jun) | |
| COMM5630M | Communication and Public Opinion | 30 | Semester 2 (Jan to Jun) | |
| COMM5796M | Climate Communication | 30 | Not running in 202425 | |
| COMM5866M | Global migration, ‘race’ and media | 30 | Semester 2 (Jan to Jun) |
Last updated: 09/12/2024 10:47:29
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