2024/25 Taught Postgraduate Programme Catalogue

MA Corporate Communications, Marketing and Public Relations

Programme overview

Programme code: MA-BS/CCM&PR
UCAS code
Duration: 12 Months
Method of Attendance: Full Time
Programme manager: Caterina Presi
Contact address: C.Presi@lubs.leeds.ac.uk
Total credits: 180
School/Unit responsible for the parenting of students and programme: Leeds University Business School
Examination board through which the programme will be considered: Leeds University Business School Examination Board

Entry requirements

An Upper Second Honours Degree or better in a relevant discipline, such as business studies, marketing, communications or languages.
English language requirement 7 IELTS (not less than 6.5 in any section) TOEFL Internet based 94 (20 listening, 23 reading, 23 speaking and 24 writing)
Non-Standard entry will be considered in exceptional circumstances.

Programme specification

Our graduates will:

1. Critically evaluate advanced key academic concepts and apply these selectively and on the basis of merit to corporate communications, marketing and public relations

2. Be independent, articulate and reflective problem solvers, demonstrating creativity and insight into corporate communications, marketing public relations

3. Be enquiring and critical researchers able to synthesise information from a range of sources and identify the implications thereof

4. Be effective and professional communicators in corporate communications and marketing contexts, implementing appropriate approaches and tools

5. Be ethical practitioners in line with accepted codes and regulations in corporate communications, marketing and public relations and be able to articulate the consequences of unethical behaviour

6. Be aware of the complexity of the global marketplace and implications for cross-cultural strategies with specific reference to corporate communications, marketing and public relations

7. Work as part of a team and take responsibility for individual contribution in a group context

8. Be knowledgeable and skilled graduates, prepared for a professional career in corporate communications, marketing and public relations

Year 1

[Learning Outcomes, Transferable (Key) Skills, Assessment]
View Timetable

Students are eligible for the award if they pass the 150 credits of modules (including any pass for progression modules) and achieve an overall average mark of 50 or above, calculated across the 180 credits of modules.

Compulsory Modules

Students will be required to study the following 165 credits of compulsory modules:

Code	Title	Credits	Semester
LUBS5405M	Marketing Communications	15	Semester 1 (Sep to Jan)
LUBS5408M	Global Strategic Marketing	15	Semester 1 (Sep to Jan)
LUBS5414M	Corporate Communications Strategy	15	Semester 1 (Sep to Jan)
LUBS5421M	Advanced Topics in Reputation Management	15	Semester 2 (Jan to Jun)
LUBS5441M	Consumer Culture and Digital PR	15	Semester 2 (Jan to Jun)
LUBS5446M	Public Relations in Practice	15	Semester 2 (Jan to Jun)
LUBS5453M	Research Methods for Marketing	15	Semester 2 (Jan to Jun)
LUBS5483M	The Global Marketing Professional	15	Semester 1 (Sep to Jan)
LUBS5499M	Marketing Academic / Applied Dissertation	45	1 Feb to 30 Sep

Optional Modules

Candidates are required to study 15 credits from the following:

Code	Title	Credits	Semester
LUBS5403M	Marketing Analytics	15	Semester 2 (Jan to Jun)
LUBS5417M	Persuasive Writing and Speechmaking	15	Semester 2 (Jan to Jun)
LUBS5419M	Advanced Quantitative Research Techniques in Marketing	15	Not running in 202425
LUBS5427M	Corporate Social Responsibility and Sustainability	15	Semester 2 (Jan to Jun)
LUBS5432M	Brand Management and Corporate Identity	15	Semester 2 (Jan to Jun)
LUBS5440M	Sales Promotion and Sponsorship	15	Semester 2 (Jan to Jun)
LUBS5443M	Change Management and Communication	15	Semester 2 (Jan to Jun)
LUBS5449M	Digital and Interactive Marketing	15	Semester 2 (Jan to Jun)

Last updated: 07/08/2024 15:42:49

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