2024/25 Undergraduate Programme Catalogue

BA Business Management with Marketing

Programme overview

Programme code: BA-BMNGT/MK
UCAS code: N2N5
Duration: 3 Years
Method of Attendance: Full Time
Programme manager: Dr Emma Gritt
Contact address: e.l.j.dunkerley@leeds.ac.uk
Total credits: 360
School/Unit responsible for the parenting of students and programme: Business School
Examination board through which the programme will be considered: Business School Board of Undergraduate Examiners
Relevant QAA Subject Benchmark Groups: Management

Entry requirements

GCSE English Language: minimum grade B/6.
- GCSE Mathematics: minimum grade B/5.
- A Level: typically AAA (excluding General Studies, Critical Thinking and Extended Project Qualification).
When English is not the first language, students will need to provide evidence of English language ability through qualifications such as TOEFL (score of 92 overall, with no less than 21 in listening, 21 in reading, 23 in speaking and 22 in writing) and IELTS (score of 6.5 overall, with no less than 6 in listening, speaking, reading or writing), all in accordance with standard Business School entry requirements and policy.

Programme specification

Programme Aims:

We want our graduates to be:
1. Knowledgeable about the nature, extent and complexity of marketing, business and management, with an understanding of how organisations work within themselves, interact with each other, interact with the external environment, and respond to change

2. Knowledgeable of, and enthusiastic about, the vibrancy and dynamism of management studies in general, and in particular, about the theoretical and practical specialisms involved in marketing; able to demonstrate a critical understanding and ownership of these, and to engage in discussion about how they integrate with, and influence, each other

3. Critical and confident in finding, evaluating and using information about management and marketing from a range of sources, focussing on but not limited to peer reviewed academic material; able to research effectively, analyse data, and make decisions about the validity of material

4. Skilled in expressing their ideas and communicating information about management and marketing in written, oral, and presentational media; able to be accurate, concise, sincere and effective

5. Able to apply their knowledge and ideas to real world problems as presented in the marketing, business and management world, in order to resolve challenges through creative and strategic thinking; proactive in their approach to problems

6. Reflective, self-aware practitioners with the skill and insight required to identify and act on their own development needs; able to demonstrate maturity, resilience and responsibility in their response to personal and scholarly challenges

7. Positive and proactive members of their community, class or group, able to empathise with others, understand how their own values interact with those of others, and reliable participants in group work

8. Ethical in their approach to business and marketing, and to the management of people and organisations; aware of their responsibilities and the needs of others, both within and without their own organisation

9. Global and inclusive in their perspective on business, marketing, management, culture and scholarship

10. Skilled in commercial awareness and employable traits, able to appraise different job sectors to make informed choices about their own career trajectories, and effective and successful members of the sector they choose.

Learning outcomes:

Our students will be able to:
LO1: Demonstrate accurate, in depth and thorough knowledge of a range of concepts, theories and practices in management, including the universal core concepts (the business environment, HR and organisational behaviour, marketing, accounting, information management) and the particular specialisms of the school (decision making, strategy and organisational theory, innovation and enterprise, operations and supply chain) (PA1)

LO2: Discuss, define, compare and critically analyse opposing theories and themes in management and marketing scholarship and form an opinion based on a thorough and deep understanding (PA2)

LO3: Research, evaluate, and interpret the material of current scholarship in the marketing and management disciplines and incorporate them appropriately into their own writing (PA3)

LO4: Write, present, communicate and debate about issues in current management and marketing theory and practice with accuracy, integrity and efficacy (PA4)

LO5: Generate innovative and effective strategies, solutions or ideas in the face of marketing or management based challenges (PA5, PA10)

LO6: Examine their own skills and evaluate them honestly and responsibly, know where to seek help with development and how to achieve improvement (PA6, PA10)

LO7: Work effectively in teams, demonstrating effective interpersonal skills and the ability to function sensitively and productively when working with others (PA7)

LO8: Demonstrate an awareness of the importance of ethics, responsibility and community in marketing, managem responsibility and community in marketing, management and business (PA8)

LO9: Demonstrate cultural awareness and sensitivity in their approach to a global business world (PA9)

LO10: Demonstrate knowledge of the requirements and structure of a variety of employment sectors and how their own skills compare to these requirements (PA6, PA10)

Year 1

[Learning Outcomes, Transferable (Key) Skills, Assessment]
View Timetable

Compulsory Modules

Students will be required to study the following 80 credits of compulsory modules:

Code	Title	Credits	Semester
LUBS1001	Introduction to Enterprise and Entrepreneurship	10	Semester 2 (Jan to Jun)
LUBS1096	Academic and Professional Development for Studies in Marketing	20	Semesters 1 & 2 (Sep to Jun)
LUBS1225	Accounting for Managers	10	Semester 1 (Sep to Jan)
LUBS1850	Organisational Behaviour	20	Semesters 1 & 2 (Sep to Jun)
LUBS1860	Fundamentals of Marketing	20	Semesters 1 & 2 (Sep to Jun)

Optional Modules

Students will be required to select 20 credits of optional modules which can be taken from the Optional modules list and/or from up to TWO of the Pathways. In addition, students can select a maximum of 20 credits of discovery modules. If students do NOT want to select discovery modules, a further 20 credits can be selected from Optional modules and/or up to TWO of the Pathways instead.

Optional

Code	Title	Credits	Semester
LUBS1010	Understanding Social Enterprises	10	Semester 1 (Sep to Jan)
LUBS1140	Principles of International Business	20	Semester 1 (Sep to Jan)
LUBS1760	Business and Society (Organisation Theory)	10	Semester 2 (Jan to Jun)
LUBS1765	Business and Society (Social Theory)	10	Semester 1 (Sep to Jan)
LUBS1795	The Contemporary Business Environment	20	Semester 2 (Jan to Jun)
LUBS1890	Starting Your Own Business	10	Semester 1 (Sep to Jan)

From Year 2, students will be able to select from a variety of pathways. If students wish to take an Economics or an Accounting pathway at Years 2 or 3, they must select the following pre-requisite Pathway modules at Year 1, instead of some optional or discovery modules:

Economics Pathway
Note: Students who have studied A-Level Mathematics or equivalent do NOT need to study LUBS1275 as this is only for students who have completed GCSE maths or equivalent.

Code	Title	Credits	Semester
LUBS1275	Mathematics and Statistics for Economics and Business 1A	10	Semester 1 (Sep to Jan)
LUBS1285	Mathematics and Statistics for Economics and Business 1B	10	Semester 2 (Jan to Jun)
LUBS1940	Economics for Management	20	Semesters 1 & 2 (Sep to Jun)

Accounting Pathway

Code	Title	Credits	Semester	Pass for Progression
LUBS1245	Introductory Management Accounting	10	Semester 2 (Jan to Jun)

Discovery Modules

Students may study 0-20 credits of discovery modules. If students do NOT want to select discovery modules, a further 20 credits can be selected from Optional Modules and/or from up to TWO of the pathways instead, to make up a total of 120 credits for the year.

Students will be required to pass 100 level 1 credits in order to progress to Year 2.

Year 2

[Learning Outcomes, Transferable (Key) Skills, Assessment]
View Timetable

Compulsory Modules

Students will be required to study the following 80 credits of compulsory modules:

Code	Title	Credits	Semester	Pass for Progression
LUBS2010	Consumer Behaviour	20	Semester 2 (Jan to Jun)
LUBS2785	How Managers Make Decisions	10	Semester 1 (Sep to Jan)
LUBS2840	Marketing Research	20	Semester 1 (Sep to Jan)	PFP
LUBS2901	Managing Operations, Supply Chains and Digital Technologies	20	Semesters 1 & 2 (Sep to Jun)
LUBS2970	Corporate Social Responsibility	10	Semester 1 (Sep to Jan)

Optional Modules

Optional

Code	Title	Credits	Semester
LUBS2020	From Study to Work	10	Semester 1 (Sep to Jan)
LUBS2022	Experiencing the World of Work	10	Semester 1 (Sep to Jan)
LUBS2086	Skills for Management Professionals	10	Semester 1 (Sep to Jan)
LUBS2765	Advanced Management Decision Making	10	Semester 2 (Jan to Jun)
LUBS2810	Business and the Legal Environment	20	Semesters 1 & 2 (Sep to Jun)
LUBS2860	Managing International Business	20	Semester 1 (Sep to Jan)
LUBS2895	Organisational Behaviour in Practice	10	Semester 2 (Jan to Jun)
LUBS2921	Business Analytics in a Global World	10	Semester 2 (Jan to Jun)

Analytics Pathway:

Code	Title	Credits	Semester	Pass for Progression
LUBS2021	Visualising and Analysing Data Effectively	10	Semester 2 (Jan to Jun)

Consulting Pathway:

Code	Title	Credits	Semester	Pass for Progression
LUBS2931	Evidence-based Consultancy	10	Semester 1 (Sep to Jan)

Accounting Pathway (must have completed the pathway modules at level 1)

Code	Title	Credits	Semester	Pass for Progression
LUBS2295	Intermediate Management Accounting	20	Semesters 1 & 2 (Sep to Jun)

Economics Pathway (must have completed the pathway modules at level 1)

Code	Title	Credits	Semester	Pass for Progression
LUBS2140	Intermediate Microeconomics	10	Semester 2 (Jan to Jun)

Human Resource Management Pathway

Code	Title	Credits	Semester	Pass for Progression
LUBS2000	Management, Work and Organisations	10	Semester 1 (Sep to Jan)
LUBS2060	Contemporary Industrial Relations	10	Semester 1 (Sep to Jan)

Enterprise and Innovation Pathway

Code	Title	Credits	Semester
LUBS2028	Leading and Managing Small Businesses	10	Semester 2 (Jan to Jun)
LUBS2045	Entrepreneurship in Theory and Practice	10	Semester 2 (Jan to Jun)
LUBS2065	Managing Innovation in Business	10	Semester 2 (Jan to Jun)
LUBS2080	New Enterprise Planning	20	Semester 1 (Sep to Jan)

Ethics and Sustainability Pathway

Code	Title	Credits	Semester	Pass for Progression
IDEA2000	Leadership Ethics	10	Semester 2 (Jan to Jun)
LUBS2091	Sustainability in Business	10	Semester 2 (Jan to Jun)

Discovery Modules

Students may study 0-20 credits of discovery modules. If students do NOT want to select discovery modules, a further 20 credits can be selected from Optional modules and/or from up to TWO of the pathways instead, to make up a total of 120 credits for the year.

Students will be required to pass 100 Year 2 credits including all Pass for Progression (PFP) modules in order to progress to Year 3.

Year 3

[Learning Outcomes, Transferable (Key) Skills, Assessment]
View Timetable

Compulsory Modules

Candidates will be required to study the following 80 credits of compulsory modules:

Code	Title	Credits	Semester
LUBS3190	International Marketing	10	Semester 1 (Sep to Jan)
LUBS3345	Dissertation/Project in Management	40	Semesters 1 & 2 (Sep to Jun)
LUBS3530	Advertising and Promotional Management	10	Semester 2 (Jan to Jun)
LUBS3845	Marketing Strategy	20	Semesters 1 & 2 (Sep to Jun)

Optional Modules

Candidates will be required to study a minimum of 20 credits from the following optional modules:

Code	Title	Credits	Semester
LUBS3002	Diversity Management	20	Semester 2 (Jan to Jun)
LUBS3003	Business Ethics	20	Semesters 1 & 2 (Sep to Jun)
LUBS3053	Managing Social Media and Digital Work	20	Semesters 1 & 2 (Sep to Jun)
LUBS3070	Strategic Management	20	Semesters 1 & 2 (Sep to Jun)
LUBS3805	International Business Management	20	Semester 1 (Sep to Jan)
LUBS3846	Social Impact Start-up Academy (SISTAC)	20	Not running in 202425
LUBS3850	Contemporary Management Consulting	20	Semester 1 (Sep to Jan)
LUBS3855	Strategic Human Resource Management	20	Semester 1 (Sep to Jan)
LUBS3880	Corporate Governance	10	Not running in 202425
LUBS3915	Employment Law	20	Semesters 1 & 2 (Sep to Jun)
LUBS3950	Current Issues in Decision Making	20	Semesters 1 & 2 (Sep to Jun)
LUBS3966	Managing Global Value Chains	10	Semester 2 (Jan to Jun)
LUBS3975	Managing Innovation and Technology	20	Semester 2 (Jan to Jun)
LUBS3990	Innovation Thinking and Practice	10	Semester 1 (Sep to Jan)

Discovery Modules

Candidates will be required to study 20 credits of discovery modules, which may include further choices from the optional modules list, in order to make up a total of 120 credits for the year.

Candidates will be required to pass 100 level 3 credits in order to be eligible for the award of an Honours Degree.

Last updated: 07/06/2024 15:57:21

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