This programme will provide students with an in-depth understanding of the promotional media and communications industries and their role in social, cultural and economic life. Currently, various forms of promotional communication such as public relations, advertising and marketing are taught from a vocational perspective with a focus on established practices and skills. This leaves little time to focus on the social impacts of these communications practices for fields as diverse as journalism, the music industry and public communication. In each of these fields forms of promotional communication seek to influence the attitudes, values and behaviours of target audiences and this programme will focus on interrogating these processes. Media-related degrees, on the other hand, provide in-depth critiques of the media industries, but without taking sufficient account of the ways public relations works with those industries to shape their overall effects. While such teaching is valuable in its own right, it does not equip students with the tools to evaluate the ways in which promotional communication shapes the ways we understand the world around us, both directly and through its relationship with other social institutions. Nor does it develop the ability to evaluate the ways in which promotional media forms help to sustain or challenge the power of dominant social groups at local, national and global level. Yet these capabilities are increasingly important in a world where promotional communication is more widespread than it has ever been.
[Learning Outcomes, Transferable (Key) Skills, Assessment]
View Timetable
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| COMM5235M | Promotional Media, Culture and Society | 30 | Semester 1 (Sep to Jan) | |
| COMM5730M | The Cultural History of Promotional Communication | 30 | Semester 2 (Jan to Jun) |
Candidates will be required to study 0 - 30 credits from the following optional modules.
Candidates will be required to study 0 - 30 credits from the following optional modules:
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| ARTF5194M | Technology, Media and Critical Culture | 30 | Not running in 202324 | |
| COMM5160M | Critical Studies in Visual Communication | 30 | Semester 2 (Jan to Jun) | |
| COMM5200M | Communication and International Affairs | 30 | Semester 1 (Sep to Jan) | |
| COMM5250M | Feminism, Identity and Media | 30 | Not running in 202324 | |
| COMM5260M | Understanding the Audience | 30 | Semester 1 (Sep to Jan) | |
| COMM5380M | The Media and Democratisation: Global Perspectives | 30 | Not running in 202324 | |
| COMM5540M | The Reporting of Politics | 30 | Not running in 202324 | |
| COMM5615M | Keywords in Political Communication | 30 | Semester 1 (Sep to Jan) | |
| COMM5630M | Communication and Public Opinion | 30 | Semester 2 (Jan to Jun) | |
| COMM5705M | Identity and Culture | 30 | Semester 1 (Sep to Jan) | |
| COMM5796M | Climate Communication | 30 | Semester 2 (Jan to Jun) | |
| COMM5866M | Global migration, ‘race’ and media | 30 | Semester 2 (Jan to Jun) | |
| COMM5895M | Digital Platforms: Critical and Cultural Analysis | 30 | Not running in 202324 | |
| EAST5037M | Transnational East Asian Cinemas | 30 | Semester 1 (Sep to Jan) | |
| MODL5014M | Rhetoric and Public Speaking | 15 | Semester 1 (Sep to Jan) | |
| MODL5016M | Managing Business Across Cultures | 15 | Semester 2 (Jan to Jun) | |
| MODL5028M | International Organisations: Context, Theory and Practice | 15 | Semester 1 (Sep to Jan) | |
| MODL5050M | Writing for Professional Purposes | 15 | Semester 2 (Jan to Jun) | |
| PECI5204M | Theoretical Perspectives: Culture, Creativity and Entrepreneurship | 30 | Semesters 1 & 2 (Sep to Jun) | |
| PECI5209M | Critical Debates in Culture and Place | 30 | Semester 1 (Sep to Jan) | |
| PECI5214M | Creativity and Innovation Management | 30 | ||
| PECI5216M | Arts and Activism | 30 | Semester 2 (Jan to Jun) | |
| PECI5218M | Cultural Policy and the Politics of Culture | 30 | Semester 2 (Jan to Jun) | |
| SLSP5240M | Racism, Decoloniality and Migration | 30 | Semester 2 (Jan to Jun) | |
| SLSP5320M | Theorising Gender | 30 | Semester 1 (Sep to Jan) | |
| SLSP5355M | Inequalities: Exploring causes, Consequences and Interventions | 30 | Semester 1 (Sep to Jan) | |
| SLSP5360M | Researching Inequality in the Media | 30 | Semester 2 (Jan to Jun) | |
| SLSP5370M | Reality TV: Truth or Fiction? | 30 | Semester 2 (Jan to Jun) | |
| SLSP5380M | Videogames and Society | 30 | Semester 2 (Jan to Jun) |
Candidates may study 0 - 30 credits of postgraduate level electives, or Discovery modules aimed at final year undergraduates. (Such modules have a 3 or a 5 as the first digit in the module code)
[Learning Outcomes, Transferable (Key) Skills, Assessment]
View Timetable
Candidates will be required to study 0 - 30 credits from the following optional modules.
Candidates will be required to study 0 - 30 credits from the following optional modules:
| Code | Title | Credits | Semester | Pass for Progression |
|---|---|---|---|---|
| COMM5160M | Critical Studies in Visual Communication | 30 | Semester 2 (Jan to Jun) | |
| COMM5200M | Communication and International Affairs | 30 | Semester 1 (Sep to Jan) | |
| COMM5250M | Feminism, Identity and Media | 30 | Not running in 202324 | |
| COMM5260M | Understanding the Audience | 30 | Semester 1 (Sep to Jan) | |
| COMM5380M | The Media and Democratisation: Global Perspectives | 30 | Not running in 202324 | |
| COMM5540M | The Reporting of Politics | 30 | Not running in 202324 | |
| COMM5615M | Keywords in Political Communication | 30 | Semester 1 (Sep to Jan) | |
| COMM5630M | Communication and Public Opinion | 30 | Semester 2 (Jan to Jun) | |
| COMM5695M | Communication and Development | 30 | Not running in 202324 | |
| COMM5705M | Identity and Culture | 30 | Semester 1 (Sep to Jan) | |
| COMM5796M | Climate Communication | 30 | Semester 2 (Jan to Jun) | |
| COMM5866M | Global migration, ‘race’ and media | 30 | Semester 2 (Jan to Jun) | |
| COMM5895M | Digital Platforms: Critical and Cultural Analysis | 30 | Not running in 202324 | |
| EAST5037M | Transnational East Asian Cinemas | 30 | Semester 1 (Sep to Jan) | |
| EAST5055M | Stylistic Aesthetics of Chinese Language in Media and Communication | 15 | Not running in 202324 | |
| MODL5014M | Rhetoric and Public Speaking | 15 | Semester 1 (Sep to Jan) | |
| MODL5016M | Managing Business Across Cultures | 15 | Semester 2 (Jan to Jun) | |
| MODL5028M | International Organisations: Context, Theory and Practice | 15 | Semester 1 (Sep to Jan) | |
| MODL5050M | Writing for Professional Purposes | 15 | Semester 2 (Jan to Jun) | |
| PECI5204M | Theoretical Perspectives: Culture, Creativity and Entrepreneurship | 30 | Semesters 1 & 2 (Sep to Jun) | |
| PECI5209M | Critical Debates in Culture and Place | 30 | Semester 1 (Sep to Jan) | |
| PECI5214M | Creativity and Innovation Management | 30 | ||
| PECI5216M | Arts and Activism | 30 | Semester 2 (Jan to Jun) | |
| PECI5218M | Cultural Policy and the Politics of Culture | 30 | Semester 2 (Jan to Jun) | |
| SLSP5240M | Racism, Decoloniality and Migration | 30 | Semester 2 (Jan to Jun) | |
| SLSP5320M | Theorising Gender | 30 | Semester 1 (Sep to Jan) | |
| SLSP5355M | Inequalities: Exploring causes, Consequences and Interventions | 30 | Semester 1 (Sep to Jan) | |
| SLSP5360M | Researching Inequality in the Media | 30 | Semester 2 (Jan to Jun) | |
| SLSP5370M | Reality TV: Truth or Fiction? | 30 | Semester 2 (Jan to Jun) | |
| SLSP5380M | Videogames and Society | 30 | Semester 2 (Jan to Jun) |
Candidates may not choose the same optional modules in year 2 that they studied in year 1.
Candidates may take 30 credits of Discovery modules in lieu of an optional module in either year one or year two but not both.
Last updated: 14/03/2024 14:20:01
Errors, omissions, failed links etc should be notified to the Catalogue Team