Module manager: Dr Joey Chan
Email: l.t.chan@leeds.ac.uk
Taught: Semester 1 (Sep to Jan) View Timetable
Year running 2025/26
| MUS2111 | Marketing for the Music Industry |
PECI2707 Arts Marketing
This module is approved as a discovery module
This module will give you tools to understand key arts marketing principles, exploring what marketing is and does in artistic and cultural organisations and in wider culture and society. You will learn about and reflect on key managerial devices and processes through relevant case studies from a range of artistic and cultural offerings in and outside the UK. Teaching is designed to cultivate marketing literacy in the arts, and critical understanding of the relationship between the arts and market and importance of social justice therein. Please note this is an optional module and runs subject to enrolments. If a low number of students choose this module, then the module may not run and you may be asked to choose another module.
Through a series of lectures on different areas of the arts, this module will introduce you to key processes of arts marketing, and examine and interrogate it as a cultural practice, its wider social and political nature, and the roles of marketers, artists, and audiences. Small group seminars and workshops will enable you to identify and apply relevant arts marketing concepts in real life contexts, and engage with critical and industry perspectives on these practices. These activities may include specialist input from practitioners in arts and cultural organisations.
In assessments, you will demonstrate core understanding of arts marketing concepts, and develop a critical appraisal of an arts marketing case.
On successful completion of the module you will have demonstrated the following learning outcomes relevant to the subject:
1. Discuss key concepts and debates surrounding contemporary arts marketing
2. Identify and appreciate the issues marketers face in arts and cultural sectors
3. Explain the economic, social, cultural, and political significance of arts marketing
4. Identify and evaluate marketing practice in the arts in a critical analysis, articulating and applying key arts marketing concepts
On successful completion of the module you will have demonstrated the following skills learning outcomes:
5. Recognise ethical issues in arts marketing
6. Communicate effectively to articulate an argument, supported by relevant evidence and adhering to academic convention
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Lecture | 10 | 1 | 10 |
| Seminar | 10 | 1 | 10 |
| Private study hours | 180 | ||
| Total Contact hours | 20 | ||
| Total hours (100hr per 10 credits) | 200 | ||
Seminars: Students will do small group work and engage with readings, enabling tutor to provide feedback on understanding and application of knowledge about the weekly topics. Seminar time will also be dedicated to both assessments.
First coursework: Students will receive formative feedback on the first assessment, which can highlight any serious issues with learning progress and prepare them for the second assessment.
| Assessment type | Notes | % of formal assessment |
|---|---|---|
| Coursework | written assignment | 30 |
| Coursework | written assignment | 70 |
| Total percentage (Assessment Coursework) | 100 | |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
The reading list is available from the Library website
Last updated: 12/03/2025
Errors, omissions, failed links etc should be notified to the Catalogue Team