Module manager: Giuseppe Musarra
Email: g.musarra@leeds.ac.uk
Taught: Semesters 1 & 2 (Sep to Jun) View Timetable
Year running 2024/25
Pre-requisites: LUBS2840 Marketing Research OR LUBS2850 Marketing
This module is not approved as a discovery module
An advanced marketing module that presumes basic marketing knowledge in its students. You will use advanced knowledge and skills, combined with the more basic marketing skills acquired in pre-requisite modules, complimentary skills acquired in co-requisite modules, and other skills.
This module aims to provide students with the knowledge and skills to recognise and explain advanced concepts in marketing strategy that build upon those acquired in earlier marketing modules.
Upon completion of this module students will be able to:
- Critically evaluate relevant theories and frameworks of strategic marketing
- Apply these frameworks within a variety of contexts to develop justifiable recommendations for the resolution of complex marketing problems.
- Identify and assess environmental and competitive market forces.
Upon completion of this module students will be able to:
Transferable
- Exercise effective leadership skills
- Work effectively as part of a team
- Present coherently to a variety of audiences
Subject specific
- Formulate and critically evaluate marketing strategies
Indicative content
- strategic analysis and planning
- advanced and critical product life cycle for marketing
- strategic focus
- marketing led research and development strategies
- market entry strategies
- competitor-based marketing strategy
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Lecture | 22 | 1 | 22 |
| Seminar | 10 | 1 | 10 |
| Private study hours | 168 | ||
| Total Contact hours | 32 | ||
| Total hours (100hr per 10 credits) | 200 | ||
This could include a variety of activities, such as reading, watching videos, question practice and exam preparation.
Your teaching methods could include a variety of delivery models, such as face-to-face teaching, live webinars, discussion boards and other interactive activities. There will be opportunities for formative feedback throughout the module.
| Assessment type | Notes | % of formal assessment |
|---|---|---|
| Presentation | Group presentation | 30 |
| Total percentage (Assessment Coursework) | 30 | |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
| Exam type | Exam duration | % of formal assessment |
|---|---|---|
| Standard exam (closed essays, MCQs etc) | 2.0 Hrs 0 Mins | 70 |
| Total percentage (Assessment Exams) | 70 | |
The resit for this module will be 100% by 2 hour examination.
The reading list is available from the Library website
Last updated: 4/29/2024
Errors, omissions, failed links etc should be notified to the Catalogue Team