Module manager: Ms Tao Jiang
Email: t.jiang@lubs.leeds.ac.uk
Taught: Semester 2 (Jan to Jun) View Timetable
Year running 2024/25
Students are required to study ONE of the below listed co-requisite modules:
| LUBS1850 | Organisational Behaviour |
| LUBS1860 | Fundamentals of Marketing |
| LUBS2840 | Marketing Research |
| LUBS2850 | Marketing |
This module is not approved as a discovery module
For a company to survive and succeed in the market place, it must understand its target customer and cater their needs. You will examine how individual, social and cultural factors influence consumers’ decision making process and their subsequent consumption behaviour.
This module aims to give students an insight into consumer behaviour from cognitive, social and cultural theoretical perspectives and how these consumption theories and principles can be adopted to achieve marketing success.
Upon completion of this module students will be able to:
- Discuss the role of consumer behaviour within the wider context of marketing
- Analyse consumer consumption from different theoretical perspectives and identify the key issues in consumer studies domain
- Analyse consumer behaviour using a range of frameworks and concepts and explain how consumption behaviour relates to marketing management
Upon completion of this module students will be able to:
Transferable
- Critically appraise business activities and present logical arguments
Subject specific
- Explain and evaluate company marketing practices from consumer behaviour perspective
- Analyse consumer behaviour using a range of frameworks and concepts
- Develop a detailed analytical profile of consumers and consumption in a given market context
- Describe how cognitive, social, cultural and situational factors have influenced their own consumption
Indicative content:
Introduction
Welcome to the consumer world
Consumer decision making process
Motivation
Value
Perception
Learning and memory
Consumer attitude formation
Change of attitude
Consumer identity
Reference group influence
Family and household
Culture and consumption
Ritual, value and symbols
Consumer behaviour research
Ethics and consumption
Ethnicity and consumer behaviour
Technology and consumption
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Lecture | 11 | 2 | 22 |
| Seminar | 10 | 1 | 10 |
| Private study hours | 168 | ||
| Total Contact hours | 32 | ||
| Total hours (100hr per 10 credits) | 200 | ||
This could include a variety of activities, such as reading, watching videos, question practice and exam preparation.
Your teaching methods could include a variety of delivery models, such as face-to-face teaching, live webinars, discussion boards and other interactive activities. There will be opportunities for formative feedback throughout the module.
| Assessment type | Notes | % of formal assessment |
|---|---|---|
| Essay | 4,000 words | 100 |
| Total percentage (Assessment Coursework) | 100 | |
The resit for this module will be 100% by 4,000 word coursework.
The reading list is available from the Library website
Last updated: 4/29/2024
Errors, omissions, failed links etc should be notified to the Catalogue Team