Module manager: Dr. Stefania Romano
Email: s.romano@leeds.ac.uk
Taught: Semester 1 (Sep to Jan) View Timetable
Year running 2026/27
This module is not approved as a discovery module
Creativity is a critical capability for leading and sustaining change within contemporary organisations, which operate in environments shaped by rapid external shifts, technological advancement, and established organisational practices that may both enable and constrain innovation. In this context, creativity and innovation play a central role in responding to disruption, solving complex problems, and supporting effective business operations. By understanding how creativity works, students will be able to learn how creative processes lead to multiple ways to explore innovation with contemporary business settings. This module introduces students to the value of creativity in generating business impact, including how creative thinking can influence consumer engagement and decision-making. Drawing on theory and practical application, students will explore how creative processes can be developed and applied across a range of contemporary business settings.
The module aims to allow participants:
- To recognise the value of creativity and innovation within the business world.
- To critically explore the challenges and opportunities of a creative process.
- To analyse and learn from different creative practices.
- To reflect on and document their own creative experience and development.
On successful completion of the module students will be able to:
- Demonstrate understanding of key factors and theories underpinning creativity and innovation (LO1),
- Critically appraise the strengths and limitations to consider within a creative process (LO2),
- Design, develop, and document a Creative Experience or project (LO3)
On successful completion of the module, students will be able to demonstrate:
Work Readiness - The ability to (both within verbal and written communication) be clear, concise and focused; being able to tailor your message for the audience and listening to the views of others. Through active learning and reflection, students will also develop communication, analytical and observational skills.
Enterprise - The ability to generate or identify business opportunities, to create ideas, evaluate peers’ creativity and reflect through experience; they will be able to present their creations for an audience while interacting with their peers, and the views of others. Students will develop their entrepreneurial skills, self-awareness, adaptability and business collaborations while exploring communication skills.
Digital skills - The ability to use digital technology and techniques to communicate their problem-solving, and innovative skills.
Academic skills - The ability to gather and assess information by developing critical thinking, academic writing skills. Students will demonstrate their research skills to test their knowledge and comprehension of creative processes.
Syllabus
1. Economic, Social and Intellectual value of Creativity.
2. The value of Creative People and their characteristics
3. The Creative Process: exploring challenges and opportunities
4. Learning from Artists - panel
5. Using visual and creative methods
6. Documenting Creative Experience
7. Creative Communities of Practice - panel
8. From Creative to Communities of Practice
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Lectures | 2 | 1.5 | 3 |
| Lectures | 6 | 1 | 6 |
| Seminars | 5 | 2 | 10 |
| Fieldwork | 1 | 4 | 4 |
| Private study hours | 77 | ||
| Total Contact hours | 23 | ||
| Total hours (100hr per 10 credits) | 100 | ||
Formative feedback is vital to a learning process.
Students will have an opportunity to submit their assignment plan and receive written feedback in week 6.
| Assessment type | Notes | % of formal assessment |
|---|---|---|
| Poster | Group Poster (1,000 Words) | 20 |
| Coursework | Individual Vod or Podcast (1,500 words or 15 minutes) | 80 |
| Total percentage (Assessment Coursework) | 100 | |
The RESIT for this module will be 100% by 2,500 word assignment.
Check the module area in Minerva for your reading list
Last updated: 30/04/2026
Errors, omissions, failed links etc should be notified to the Catalogue Team