Module manager: Deidre Niddrie
Email: D.Niddrie@leeds.ac.uk
Taught: Semester 1 (Sep to Jan) View Timetable
Year running 2024/25
This module is not approved as a discovery module
This module is aimed at you if you are a student interested in understanding the local and global issues around communication and new media.
The aim of this module is to enable students to understand how communication and social media have evolved and had influence in society and in the workplace. The focus on communication and new media will be a vehicle for consolidating and applying the learning on previous modules in the programme. Students will become more familiar with social media which will add to their employability skills.
At the end of this module students will demonstrate knowledge and understanding of:
-issues and debates surrounding new media and communication, both locally and globally
-the impact of new media on society
-how to reflect critically on their own experiences of using communication and new media and relate those experiences to other themes on the course
-skills required for the clear and accurate communication of ideas
Presentation skills
Groupwork skills
Familiarity with new media/ technology
Self reflection and analysis
The module will cover:
-The historical development of new media
-The impact of technology and new media on society
-The information explosion
-The changing use of narrative, image and storytelling in business and the arts
-The global impact of new media
-Ethical issues
The module will use case studies and specific examples to illustrate the growing influence of social networks, governmental response to this and the use of story as a powerful and influential tool.
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Lecture | 11 | 1.5 | 16.5 |
| Seminar | 11 | 1.5 | 16.5 |
| Independent online learning hours | 50 | ||
| Private study hours | 117 | ||
| Total Contact hours | 33 | ||
| Total hours (100hr per 10 credits) | 200 | ||
Time for private study is expected to break down as follows:
Reading and research 45 hours
Preparation for seminars 22 hours
Assignment Preparation 50 hours
There will be ongoing monitoring of student progress throughout the module via student engagement in each taught session and via the VLE.
| Assessment type | Notes | % of formal assessment |
|---|---|---|
| Written Work | Strategic plan, including aims,objectives and resources needed for a technological resource/intervention (500 words) | 10 |
| Assignment | Resource/intervention could be a website, blog, social media campaign, prezi, vlog or other similar resource developed to address a particular issue. (2,500 word equivalent) | 50 |
| Written Work | 2000 word critical explanation of technological resource/intervention | 40 |
| Total percentage (Assessment Coursework) | 100 | |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
The reading list is available from the Library website
Last updated: 4/29/2024
Errors, omissions, failed links etc should be notified to the Catalogue Team