Module manager: Greg Tidswell
Email: G.S.Tidswell@leeds.ac.uk
Taught: Semester 2 (Jan to Jun) View Timetable
Year running 2024/25
This module is not approved as a discovery module
The aim of the module is to provide students with an understanding of the fundamental principles of marketing and its role in an organisational context.
On successful completion of this module, students will be able to:
1. Explain the components of the marketing function
2. Outline the tools and techniques for market segmentation and marketing planning
3. Apply the elements of the marketing mix
4. Explain the impact of ethical considerations on marketing activities
Being Digital: This module will develop Critical Evaluation, Collaboration, Communication and Identity and Wellbeing
The content will cover such areas as
Consideration of theory and practice in relation to:
- Marketing research
- Market segmentation and targeting
- Marketing mix
- Pricing strategies
- Product development
- Marketing plans
- Ethical considerations
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Lectures | 11 | 2 | 22 |
| Seminar | 5 | 1 | 11 |
| Independent online learning hours | 88 | ||
| Private study hours | 79 | ||
| Total Contact hours | 33 | ||
| Total hours (100hr per 10 credits) | 200 | ||
Independent online learning
Independent online preparation for class 33
Independent online learning/research 25
Reading and research for assignments 30
Private Study
Reading 39
Critical reflection on practice 10
Assignment writing 30
Through seminars, monitoring of student contributions, formative feedback and staged submission of coursework. Draft reports can be submitted in week 6 and week 10
| Assessment type | Notes | % of formal assessment |
|---|---|---|
| Report | 1,500 word Business Report | 50 |
| Report | 1,500 word Business Report | 50 |
| Total percentage (Assessment Coursework) | 100 | |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
The reading list is available from the Library website
Last updated: 4/29/2024
Errors, omissions, failed links etc should be notified to the Catalogue Team