2024/25 Undergraduate Module Catalogue

LISS1057 Sports Business and Marketing

10 Credits Class Size: 30

Module manager: Rebecca Padgett
Email: R.C.Padgett@leeds.ac.uk

Taught: Semester 1 Jul to 31 Aug View Timetable

Year running 2024/25

Pre-requisite qualifications

GPA of 2.5 (US) or equivalent and enrolled at a university

This module is not approved as a discovery module

Module summary

This module provides an introduction to the key concepts within the sports business environment. You will consider the wider sports industry and the Sports Business Ecosystem will be used to frame understanding. You will be able to demonstrate an awareness of the extent of the contemporary sports business environment. You will explore challenges to organisations within the global sports business environment. You will examine the role of major stakeholders from a marketing perspective, particularly around sponsorship and fan engagement. The module includes a field trip to a local sports venue.

Objectives

This module will provide students with knowledge of the key underpinning concepts within the sports business environment. Students will consider the wider sports industry and the Sports Business Ecosystem will be used to frame understanding with a particular focus of what this means from a marketing perspective. The module will identify professional and amateur clubs and associations, sports and leisure centres, venues and sports events.

Learning outcomes

By the end of this module, students will:

Demonstrate knowledge and understanding of the Contemporary Sports Business Environment.

Explain and identify some of the challenges to organisations within the sports business environment with a focus on marketing

Understand the way sports organisations work in the differing sectors of the sports industry

Gain insights into the skills, knowledge, and competencies required in order to operate effectively within the sports business environment

Syllabus

Indicative syllabus:

The module may include the following areas:

An introduction to sports business management concepts and theories

An understanding of the Sports Business Ecosystem and public, private and voluntary organisations and their interrelatedness

An understanding of fandom and the complexities of fans as consumers

International contexts for sports businesses

The history of the development of commercial activity in the sports business environment. How does marketing for sport differ for marketing in business?

The role of major stakeholders from a marketing and fan engagement perspective

National and international challenges facing sports events organisations from a marketing perspective

Core functions and activities of sports business organisations

Teaching Methods

Delivery type Number Length hours Student hours
Visit 1 10 10
Fieldwork 1 8 8
Seminar 8 3 24
Independent online learning hours 15
Private study hours 43
Total Contact hours 42
Total hours (100hr per 10 credits) 100

Private study

15 hours pre-course preparatory work (materials available on Minerva): This will include tasks and readings.

43 hours private study: this will include reading academic texts to discuss in class, preparing for assessment.

Opportunities for Formative Feedback

Student progress will be monitored through:

Observation of student participation in seminar discussions and in-class group tasks

One-to-one discussion with the tutor during the tutor’s office hours.

Methods of Assessment

Coursework
Assessment type Notes % of formal assessment
Report 1500-word report 70
Presentation 10-minute group presentation 30
Total percentage (Assessment Coursework) 100

The presentation is group-assessed i.e., students will receive a group mark.

Reading List

The reading list is available from the Library website

Last updated: 5/9/2024

Errors, omissions, failed links etc should be notified to the Catalogue Team