Module manager: Rebecca Padgett
Email: R.C.Padgett@leeds.ac.uk
Taught: Semester 1 Jul to 31 Aug View Timetable
Year running 2024/25
GPA of 2.5 (US) or equivalent and enrolled at a university
This module is not approved as a discovery module
This module provides an introduction to the key concepts within the sports business environment. You will consider the wider sports industry and the Sports Business Ecosystem will be used to frame understanding. You will be able to demonstrate an awareness of the extent of the contemporary sports business environment. You will explore challenges to organisations within the global sports business environment. You will examine the role of major stakeholders from a marketing perspective, particularly around sponsorship and fan engagement. The module includes a field trip to a local sports venue.
This module will provide students with knowledge of the key underpinning concepts within the sports business environment. Students will consider the wider sports industry and the Sports Business Ecosystem will be used to frame understanding with a particular focus of what this means from a marketing perspective. The module will identify professional and amateur clubs and associations, sports and leisure centres, venues and sports events.
By the end of this module, students will:
Demonstrate knowledge and understanding of the Contemporary Sports Business Environment.
Explain and identify some of the challenges to organisations within the sports business environment with a focus on marketing
Understand the way sports organisations work in the differing sectors of the sports industry
Gain insights into the skills, knowledge, and competencies required in order to operate effectively within the sports business environment
Indicative syllabus:
The module may include the following areas:
An introduction to sports business management concepts and theories
An understanding of the Sports Business Ecosystem and public, private and voluntary organisations and their interrelatedness
An understanding of fandom and the complexities of fans as consumers
International contexts for sports businesses
The history of the development of commercial activity in the sports business environment. How does marketing for sport differ for marketing in business?
The role of major stakeholders from a marketing and fan engagement perspective
National and international challenges facing sports events organisations from a marketing perspective
Core functions and activities of sports business organisations
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Visit | 1 | 10 | 10 |
| Fieldwork | 1 | 8 | 8 |
| Seminar | 8 | 3 | 24 |
| Independent online learning hours | 15 | ||
| Private study hours | 43 | ||
| Total Contact hours | 42 | ||
| Total hours (100hr per 10 credits) | 100 | ||
15 hours pre-course preparatory work (materials available on Minerva): This will include tasks and readings.
43 hours private study: this will include reading academic texts to discuss in class, preparing for assessment.
Student progress will be monitored through:
Observation of student participation in seminar discussions and in-class group tasks
One-to-one discussion with the tutor during the tutor’s office hours.
| Assessment type | Notes | % of formal assessment |
|---|---|---|
| Report | 1500-word report | 70 |
| Presentation | 10-minute group presentation | 30 |
| Total percentage (Assessment Coursework) | 100 | |
The presentation is group-assessed i.e., students will receive a group mark.
The reading list is available from the Library website
Last updated: 5/9/2024
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