School of English
Module manager: Oksana Hubina
Email: O.Hubina@leeds.ac.uk
Taught: Semester 2 (Jan to Jun) View Timetable
Year running 2026/27
This module is not approved as a discovery module
The module gives students the opportunity to develop practical, multi-format writing skills across genres relevant to journalism, publishing, advertising, and digital media. The module combines traditional literary and academic skills with hands-on experience in creating blogs, newsletters, multimedia content, social media posts, and AI-assisted writing projects. By the end of the module, students will build a portfolio of multifaceted digital work and develop the critical and creative skills needed to thrive in the modern media and AI-enhanced workplace. Please note this is an optional module and runs subject to enrolments. If a low number of students choose this module, then the module may not run and you may be asked to choose another module.
The module aims to develop students’ practical skills in researching, writing, and editing digital content across blogs, newsletters, social media, websites, and multimedia platforms, drawing on topics inspired by their degree subject(s). Students will learn how to engage audiences effectively and tailor content for different digital formats, while building critical thinking and research skills, including source evaluation, fact-checking, and ethical decision-making. The module includes interactive practical sessions enabling the experience in using AI tools to support content creation, helping students maintain originality, accuracy, and cultural awareness. Students will create multimedia content that combines text, images, video, audio, and interactive storytelling, while strengthening editorial skills such as grammar, style, and adherence to professional conventions. Reflective practice is encouraged throughout, allowing students to critically evaluate their writing and editing choices to maximize audience impact.
On successful completion of the module students will be able to:
LO1. Create high-quality digital content across multiple formats tailoring structure, format and tone for diverse audiences and platforms.
LO2. Evaluate digital content for its clarity, accuracy and audience engagement
LO3. Design a professional digital portfolio that represents creative originality, and readiness for careers in AI-enhanced and digitally-driven media industries.
LO4. Critique theoretical arguments and perspectives on digital and AI-generated materials.
SLO5. Create accessible digital items using digital technology and techniques (Digital Skills)
SLO6. Communicate information clearly and effectively in different media (Work Ready)
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Lecture | 5 | 1 | 5 |
| Practical | 5 | 1 | 5 |
| Seminar | 10 | 1 | 10 |
| Independent online learning hours | 20 | ||
| Private study hours | 160 | ||
| Total Contact hours | 20 | ||
| Total hours (100hr per 10 credits) | 200 | ||
Formative feedback on student work will be provided during seminars and practical workshops by the module staff and fellow students.
| Assessment type | Notes | % of formal assessment |
|---|---|---|
| Coursework | Portfolio | 60 |
| Project | Podcast and research log | 40 |
| Total percentage (Assessment Coursework) | 100 | |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
Check the module area in Minerva for your reading list
Last updated: 06/05/2026
Errors, omissions, failed links etc should be notified to the Catalogue Team