Module manager: Mr Michael Anderson
Email: m.anderson@leeds.ac.uk
Taught: Semester 1 (Sep to Jan), Semester 2 (Jan to Jun) View Timetable
Year running 2024/25
skills with image manipulation software
This module is not approved as a discovery module
This module aims to develop creative visual thinking and a working understanding of fashion styling and visual imagery. It also aims to provide an understanding of the methods used to transmit messages through visual promotional material.
Working from self initiated study proposal students will develop solutions from research to final concept.
On completion of this module, students should:
1. be able to demonstrate and undertake coherent and detailed research connected to styling and photography
2. make appropriate use of primary and secondary research to show a critical and historical awareness of the subject
3. be able to engage with visual imagery and technique to creatively communicate and articulate both concept and practice
4. produce work mindful of an audience and/or professional need
5. be able to produce photographs to professional standard and suitable for the communication of fashion trends, innovations and ideas
6. have an appreciation of the ambiguity and limitations in which fashion styling and photography can be used as a promotional tool
Students will show skill, vision, and professionalism in the use of materials, media, technique, methods, technologies and tools fundamental to the discipline.
Within the studio environment students will experiment with the visual marketing concepts and support techniques relevant to styling and photography in order to develop an understanding of the role of communication advertisers. An awareness of the value of pictorial elements within publicity will be developed through the analysis of historical and contemporary case studies.
Students will be expected to develop professional standards of self-motivation, commitment and time management and contribute in critical analysis in group critique situation.
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Lecture | 2 | 3 | 6 |
| Practical | 3 | 3 | 9 |
| Seminar | 3 | 3 | 9 |
| Tutorial | 3 | 3 | 9 |
| Private study hours | 167 | ||
| Total Contact hours | 33 | ||
| Total hours (100hr per 10 credits) | 200 | ||
It is expected that students will complete a minimum of 167 hours of private study for this module. The lectures provide the foundation of information needed by students to successfully complete the module, however, students will be expected to use private study to develop their understanding of the subject. Through private study students will explore in greater depth the concepts discussed in the lectures as well as having the opportunity to consider the wider contextual aspects of the subject.
Private study can consist of using material from the library, national and international news and the internet.
Student progress is monitored through the group critiques where each student presents their creative proposal to their tutors and peer group. In weekly discussions feedback and advice is supported by practical sessions which aid the development of understanding and exploration into visual techniques and methods relevant to conceptual proposals and strategies.
| Assessment type | Notes | % of formal assessment |
|---|---|---|
| Essay | Research Development Journal | 60 |
| Portfolio | 12 Photographs | 40 |
| Total percentage (Assessment Coursework) | 100 | |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
The reading list is available from the Library website
Last updated: 11/14/2024
Errors, omissions, failed links etc should be notified to the Catalogue Team