Module manager: Edel Moore
Email: e.m.moore@leeds.ac.uk
Taught: Semester 1 (Sep to Jan) View Timetable
Year running 2025/26
DESN2350 Marketing Creativity and Innovation
This module is not approved as a discovery module
This module allows you to gain an understanding and appreciation of the fundamental concepts and principles that constitute the design of marketing strategy. It aims to develop your understanding of the demands of customers, organisations and markets in relation to the design and development of products/services and enterprise within design and the creative industries. Please note this is an optional module and runs subject to enrolments. If a low number of students choose this module, then the module may not run and you may be asked to choose another module
This aim of the module is to enable students to develop an academic and applied understanding of customer, organizational, and market demands in designing business offerings for the creative industries. It also focuses on the role of marketing tools (e.g., SWOT, PESTEL) and consumer behaviour theories in strategic marketing decisions. Additionally, students will critically engage with contemporary marketing issues in the creative industries.
Lectures and readings provide a theoretical foundation for understanding customer and market demands. Seminars and tutorials build on this knowledge, offering practical insights into marketing practices for the design and creative sectors. Contemporary issues are explored through expert guest lectures.
On successful completion of the module students will have demonstrated the following learning outcomes relevant to the subject:
1. Demonstrate an understanding of the fundamental tools for managing and developing strategic marketing solutions.
2. Identify and apply key concepts and theories of strategic marketing to the design and creative industries
3. Critically examine a body of literature and use findings to discuss emerging marketing topics as applied within design and creative industries contexts.
Skills Learning Outcomes
On successful completion of the module students will have demonstrated the following skills learning outcomes:
4. Articulate an argument effectively in written form.
Details of the syllabus will be provided on the Minerva organisation (or equivalent) for the module
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Supervision | 13 | 1 | 13 |
| Lecture | 10 | 2 | 20 |
| Seminar | 4 | 1 | 4 |
| Independent online learning hours | 10 | ||
| Private study hours | 153 | ||
| Total Contact hours | 37 | ||
| Total hours (100hr per 10 credits) | 200 | ||
Student progress and understanding of marketing theory will be monitored through weekly formative MCQ tests, seminars and group supervision. These will provide opportunities for further discussion, application and clarification of lecture material.
| Assessment type | Notes | % of formal assessment |
|---|---|---|
| Coursework | Essay | 100 |
| Total percentage (Assessment Coursework) | 100 | |
Resit opportunity will be 100% by submission of essay only.
The reading list is available from the Library website
Last updated: 30/04/2025
Errors, omissions, failed links etc should be notified to the Catalogue Team