Module manager: Dr Jamie Marsden
Email: j.l.marsden@leeds.ac.uk
Taught: Semester 2 (Jan to Jun) View Timetable
Year running 2025/26
This module is not approved as a discovery module
The module is designed to equip you with an understanding of the key principles and practices of brand design and communications. By establishing these principles, you will apply this knowledge to a situational challenge. To mimic the norms within professional practice, you will work in teams to design a new brand identity and launch campaign. This module encourages you to connect strategic thinking with creativity to solve contemporary, commercial problems. Please note this is an optional module and runs subject to enrolments. If a low number of students choose this module, then the module may not run and you may be asked to choose another module
The aim of this module is to (1) introduce theoretical frameworks and conceptual tools that equip students with the ability to analyse brand situations, and (2) formulate a strategic and creative response. The learning activities embedded within the module use two learning activities. The first type of activity consists of weekly lectures that introduce the principles of brand development. The second learning activity consists of weekly seminars that enable students to put brand development principles into practice on a specific project.
On successful completion of the module students will have demonstrated the following learning outcomes relevant to the subject:
LO1: Identify relevant creative concepts in response to a specific communication problem
LO2: Evaluate between creative ideas to identify the most suitable solutions.
LO3: Apply knowledge of strategic branding principles to formulate an appropriate creative response to a brief
Skills Learning Outcomes
On successful completion of the module students will have demonstrated the following skills learning outcomes:
LO4: Examine information from a range of sources to identify market opportunities.
LO5: Apply effective written and visual communication skills using digital technologies and techniques to present a coherent argument.
Details of the syllabus will be provided on the Minerva organisation (or equivalent) for the module
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Lecture | 11 | 1 | 11 |
| Seminar | 11 | 2 | 22 |
| Private study hours | 167 | ||
| Total Contact hours | 33 | ||
| Total hours (100hr per 10 credits) | 200 | ||
Student progress is monitored through the weekly seminars, where students present the developments of their project to the tutor and peer group. Feedback is given during the seminars in order to assist the student in achieving the learning outcomes.
| Assessment type | Notes | % of formal assessment |
|---|---|---|
| Coursework | Project proposal | 50 |
| Coursework | Reflective log | 50 |
| Total percentage (Assessment Coursework) | 100 | |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
The reading list is available from the Library website
Last updated: 30/04/2025
Errors, omissions, failed links etc should be notified to the Catalogue Team