Module manager: Ingrid Bale
Email: i.p.bale@leeds.ac.uk
Taught: Semester 1 (Sep to Jan), Semester 1 (Sep to Jan), Semester 2 (Jan to Jun) View Timetable
Year running 2009/10
<B>This module is for LUBS level 3 single honours and LUBS level 3 joint honours students only. All other students should choose CSER2202l.</B>
| LUBS2385 | Enterprise in Action for Scientists and Engineers |
This module is approved as an Elective
This elective level 2 module will support students in the development of their Commercial Awareness through an exploration of skills and concepts that will equip them to prepare to start a business and/or to demonstrate their Commercial Awareness to a potential employer.
On completion of this modules students should have:
- gained an understanding about the skills that underpin entrepreneurship and commercial awareness;
- developed knowledge of the key factors to be addressed when starting up and running a business;
- gained an understanding of the purpose of and critical success factors in the development and presentation of a business plan;
- analysed and reflected on individual entrepreneurship skills;
- developed an action plan for personal development to increase Commercial Awareness that can be applied in a range of settings from business start-up to graduate employment.
How is Commercial Awareness defined by key graduate recruiters
What is entrepreneurship
What are the skills required to be an effective entrepreneur? (How) do they compare to those required to demonstrate Commercial Awareness
Networking who can support you.
Market research why and how.
Marketing with particular emphasis on branding
Finance how to get it and manage it.
Constructing a Business Plan
Presenting a Business Pitch
Action planning with smart goals
The syllabus will be supported by the development of a theoretical business idea (a group project). This will be used as a model to explore many of the concepts introduced (as listed above). In addition there will be an underpinning theme of review and reflection on individual skills and motivations
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Independent Learning | 19 | 1 | 19 |
| Group learning | 8 | 1 | 8 |
| Seminar | 9 | 2 | 18 |
| Private study hours | 55 | ||
| Total Contact hours | 45 | ||
| Total hours (100hr per 10 credits) | 100 | ||
Attendance will be expected at every session. Regular action planning will help monitor individuals progress
| Assessment type | Notes | % of formal assessment |
|---|---|---|
| Report | 3,000 | 70 |
| Oral Presentation | 10 minute group pitch | 30 |
| Total percentage (Assessment Coursework) | 100 | |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
The reading list is available from the Library website
Last updated: 7/28/2010
Errors, omissions, failed links etc should be notified to the Catalogue Team