Module manager: Sophie Bishop
Email: S.Bishop@leeds.ac.uk
Taught: Semester 2 (Jan to Jun) View Timetable
Year running 2026/27
This module is not approved as a discovery module
This module aims to introduce students to the histories and theories of promotional media and how they can be applied to contemporary practices of promotional culture. Lectures, seminars and assignments will enable students to explore different forms of promotional culture and use relevant theoretical perspectives. Students will enhance their analytical skills and engage critically with the relationship between promotional and media cultures. Please note this is an optional module and runs subject to enrolments. If a low number of students choose this module, then the module may not run and you may be asked to choose another module.
This module will examine the histories and theories of promotional media and how they can be applied to contemporary practices of promotional culture. Students will explore different forms of promotional culture and use relevant theoretical perspectives. The module will enhance analytical skills and enable students to engage critically with the relationship between promotional and media cultures.
On successful completion of the module students will be able to:
Interrogate what is meant by promotional culture and how promotional media has changed historically
Apply histories and theories of promotional culture to the analysis of contemporary media practices at an advanced level
Critically analyse the relationship between promotional and media cultures 
On successful completion of the module students will be able to:
Gather, critically analyse and synthesise data and information from a range of reliable sources.
Effectively communicate their ideas, using appropriate style, vocabulary, formats and conventions
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Lecture | 10 | 1 | 10 |
| Seminar | 10 | 1 | 10 |
| Private study hours | 180 | ||
| Total Contact hours | 20 | ||
| Total hours (100hr per 10 credits) | 200 | ||
Students use independent study time to work on required readings and assessments.
Active participation in the seminars will be encouraged through specific individual and small group tasks that test and apply learning from the lectures to enable students to get weekly feedback on their understanding and skills development. Peer-feedback will be encouraged in seminars and module tutors will provide students with guidance on good practice when feeding back to peers in seminars.
As students work on their assessments, the module tutors will help them to refine their research topic, method and approach. Students will receive written preparatory materials, including guidelines and criteria to help them understand the assessment requirements and expectations. Time in lectures and seminars will be set aside to talk students through the assessments and they will be given the opportunity to ask questions.
| Assessment type | Notes | % of formal assessment |
|---|---|---|
| Assignment | Assignment | 40 |
| Portfolio | Portfolio | 60 |
| Total percentage (Assessment Coursework) | 100 | |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
Check the module area in Minerva for your reading list
Last updated: 30/04/2026
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