Undergraduate Module Catalogue

COMM3220 Environment, Media and Culture

Module manager: Lone Sorensen
Email: l.n.sorensen@leeds.ac.uk

Taught: I View Timetable

Year running

Mutually Exclusive

COMM3795 Climate Communication
COMM5220M Environment, Media and Culture

Module replaces

COMM3970 Environmental Communication

This module is not approved as an Elective

Module summary

Biodiversity loss, environmental destruction, and global warming demand knowledgeable and competent environmental communicators. In this module, students experience the variety of ways that Media and Communication researchers address these issues. This module is designed to make students better consumers, critics, investigators, producers and researchers of environmental communication. The module raises student awareness of how environmental issues, concerns, and concepts are conveyed in contemporary society. The following questions guide learning in the module: What is environmental communication? How do people communicate and think about the environment? What makes an environmental message comprehensible, meaningful and effective? How can environmental messages be crafted to change people’s attitudes and behavior? Why is environmental communication important? Please note this is an optional module and runs subject to enrolments. If a low number of students choose this module, then the module may not run and you may be asked to choose another module.

Objectives

Environment, Media and Culture will introduce a wide range of debates about, and practical responses to, the challenge of communicating environmental crises and will help students to understand the place of the environment within culture. Through exposure to a diverse team of lecturers, students will gain knowledge of the variety of ways that Media and Communication researchers address these issues. Students will develop their abilities to analyze environmental communications across a range of media genres and to explain the role of media in relation to environmental issues and environmentalism. They will assess the effectiveness of specific environmental communications products and design an environmental communication campaign supported by relevant theory. Finally, students in the module will be encouraged to reflect critically on their own knowledge of and attitude to environmental issues.

Learning outcomes

On successful completion of the module students will have demonstrated the following learning outcomes relevant to the subject: 1. Analyze and critically evaluate environmental communications that have been shaped by different political forces and/or media platforms 2. Evaluate communication campaigns, showing critical understanding of theories of medium and audience. 3. Apply evidence-based arguments to imagine sustainable environmental communication solutions.

Teaching Methods

Delivery type Number Length hours Student hours
Supervision 1 0.5 0.5
Lecture 11 1 11
Seminar 10 1 10
Independent online learning hours 30
Private study hours 148.5
Total Contact hours 21.5
Total hours (100hr per 10 credits) 200

Opportunities for Formative Feedback

Students will be encouraged to meet with the module leader at mid-semester to discuss their work on the first assignment and preparations for the second assignment. Students will be encouraged to meet in office hours with the specific lecturer who has addressed the topic area of their first assignment.

Methods of Assessment

Coursework
Assessment type Notes % of formal assessment
Coursework Critical evaluation 40
Coursework Final group project (campaign) 60
Total percentage (Assessment Coursework) 100

Use this field for any additional information about coursework assessment not included in the table above, and also for details of any alternate resit formats available. An alternative individual paper will be available to resit students for the Final Group Project.

Reading List

Check the module area in Minerva for your reading list

Last updated: 30/04/2026

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