Module manager: Jez Coram
Email: J.D.Coram@leeds.ac.uk
Taught: Semester 2 (Jan to Jun) View Timetable
Year running 2025/26
This module is not approved as a discovery module
This module involves the practice and study of processes and issues in digital media work and production. You work together to respond to digital media briefs and work collaboratively to inform the specification, development, testing and evaluation of a digital media artefact, service or campaign. The module is framed by theoretical understandings of work processes and work-related issues in digital media production environments, and in the creative industries more generally.
The module introduces you to processes and issues in digital media work and production. You work in teams to develop responses to live digital media briefs, developing project management skills and their ability to work collaboratively on researching digital media production; techniques for generating ideas; techniques for understanding audiences; user-research; uses of digital and social media for marketing and advertising; approaches to digital media content; analyses of work in the creative and digital media industries; and in the creation of a digital media artefact, service or campaign. You apply knowledge of digital media to make informed critical contributions to your understanding of the individual roles and tasks involved in digital media production through an individual critical reflection.
On successful completion of the module students will have demonstrated the following learning outcomes relevant to the subject:
1- Demonstrate knowledge of work processes and work-related issues in digital media production environments, and in the creative industries more generally
2- Apply formal project management techniques when collaboratively managing a creative solution to a project brief
3- Analyse the individual roles and tasks involved in digital media team production when producing a digital media artefact, service or campaign
4- Devise and conduct appropriate practice-led research methods to inform the specification, development, testing and evaluation of a digital media artefact, service or campaign
5- Critically analyse your own practice in light of industry techniques and practices
Skills Learning Outcomes
On successful completion of the module students will have demonstrated the following skills learning outcomes:
6- Design, develop and execute digital media outcomes, employ appropriate methodologies, analyse findings, and adhere to the principles of research ethics.
7- Apply knowledge of digital media to make informed critical contributions to debates about media texts and industries through individual critical reflection.
8- Demonstrate knowledge of successful contributions to collaborative digital media projects, as a member of a team.
Details of the syllabus will be provided on the Minerva organisation (or equivalent) for the module.
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Supervision | 3 | 0.5 | 1.5 |
| Lecture | 9 | 1 | 9 |
| Practical | 1 | 4 | 4 |
| Seminar | 9 | 1 | 9 |
| Private study hours | 176.5 | ||
| Total Contact hours | 23.5 | ||
| Total hours (100hr per 10 credits) | 200 | ||
Students have three structured supervision sessions per team; nine seminars, which include opportunity for formative feedback on team projects; and optional individual tutorials.
| Assessment type | Notes | % of formal assessment |
|---|---|---|
| Coursework | Group project | 70 |
| Coursework | Individual reflection | 30 |
| Total percentage (Assessment Coursework) | 100 | |
If a team fails to complete the digital media team project, or if failure in the project results in a fail in the overall mark, the resit will take the form of an extended critical analysis of 3000 words on successful digital media team projects.
The reading list is available from the Library website
Last updated: 30/04/2025
Errors, omissions, failed links etc should be notified to the Catalogue Team