Module manager: Joanne Armitage
Email: J.L.Armitage@leeds.ac.uk
Taught: Semester 1 (Sep to Jan) View Timetable
Year running 2024/25
| COMM2125 | Visual Communication |
This module is not approved as a discovery module
This module introduces students to the visual and multisensory affordances of digital media using a variety of critical approaches which bring together theory and practice. Students will identify critical issues through analysis of literature and media objects and respond to these through digital research and investigative creative projects. The concept of practice as research is explained and illustrated and students are encouraged to think about the ways that they can respond critically though creative production.
This module explores the sensory affordances of digital media, looking at the importance and impact of the visual, but also the potential for other sensory – and multi-sensory – digital experiences. Content ranging from identity, representation, hacking, data, sound and, immersive experiences and data visualisation will allow students to investigate critical questions about the contemporary digital condition. While examining theoretical perspectives on visual and multisensory digital media and experimenting practically with their application, the module also introduces methods for interrogation of, and research into, digital sensory phenomena. Such research can be used to explore the boundaries of digital experiences, providing opportunities for critical and practical research outputs.
The module thus aims to combine visual and/or multisensory design/development with media and communication research by translating theoretical analysis into practical design output, harnessing digital data and research methods to produce visual and/or multisensory resources and outputs.
On completion of this module, students should be able to:
1. Demonstrate familiarity with the academic literature on visual and multisensory communication and media by explaining a range of key theories, arguments and concepts.
2. Apply analytical techniques and theoretical concepts to the analysis of visual and multisensory texts and evaluate and reflect on their use
3. Devise and conduct appropriate research questions and methods to investigate or express critical issues in visual and/or multisensory digital media
4. Create digital, visual and/or multisensory output which provide meaningful experience for the end user or audience
Digital Media design and production; digital/practice-led research.
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Studio Time | 1 | 1 | 1 |
| Lecture | 10 | 1 | 10 |
| Practical | 9 | 1 | 9 |
| Seminar | 10 | 1 | 10 |
| Private study hours | 170 | ||
| Total Contact hours | 30 | ||
| Total hours (100hr per 10 credits) | 200 | ||
Students will be expected to complete the weekly readings. From weeks 2-6 students will be expected to respond to these readings, and the seminar tasks, in their research blog each week. While taught workshops will provide introduction to certain methods and techniques, students are expected to experiment and practice with these further in their own time. From weeks 7-11 students will work independently on their assessed projects.
Student progress will be monitored through discussion of the research journal entries in seminars from weeks 1-7, which will serve as a developmental platform for ideas for the larger Creative Response assessment. In weeks 9 and 1 opportunities will be provided in taught sessions for Creative Response plans to be discussed with peer and tutor-feedback made available.
| Assessment type | Notes | % of formal assessment |
|---|---|---|
| Critique | Creative output in response to critical research | 70 |
| Report | Weekly responses, to taught content, reading and research (equivalent to 1000-2000 words) | 30 |
| Total percentage (Assessment Coursework) | 100 | |
Research Blog: Resit of the Research blog will be a 1000-2000 word essay detailing the critical rationale for their work in the critical response Critical Response: Students will submit an individual project involving digital and multisensory research and production. Resit of the Critical Response will be to re-do the original brief
The reading list is available from the Library website
Last updated: 6/4/2024
Errors, omissions, failed links etc should be notified to the Catalogue Team