2025/26 Undergraduate Module Catalogue

COMM2125 Visual Communication

20 Credits Class Size: 158

Module manager: Katy Parry
Email: K.J.Parry@leeds.ac.uk

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2025/26

This module is not approved as a discovery module

Module summary

This module is designed to develop students’ visual literacy and enables students to read key visual texts, deploying a range of historical, critical and contextual approaches. Over the course of this semester we will look at some dominant visual cultural forms such as photography, cinema, television and websites, developing the ways in which we try to understand these key modes of communication.

Objectives

The module aims to introduce students to frameworks of understanding related to visual media through lectures, seminars and literature, as well as enabling you to utilise these through research, to develop appropriate critical questions about visual media, and to develop appropriate methodologies to interrogate visual texts.

Learning outcomes

On successful completion of the module students will have demonstrated the following learning outcomes:

1. Recognise and explain a range of key theories, arguments and concepts from the academic literature on the interpretation of visual communications.
2. Critically analyse visual texts using appropriate theoretical concepts
3. Recognise and explain the political and ethical issues raised by the use of imagery as a persuasive tool in different national and cultural contexts
4. Devise and conduct a research project that investigates an original research question in visual communication

Skills Learning Outcomes

On successful completion of the module students will have demonstrated the following skills learning outcomes:

5. Interpret and analyse data (or information) from a number of sources in order to solve a defined problem
6. Communicate complex information against competing needs and demands to a target audience

Syllabus

Details of the syllabus will be provided on the Minerva organisation (or equivalent) for the module

Teaching Methods

Delivery type Number Length hours Student hours
Lecture 10 1.5 15
Seminar 10 1 10
Independent online learning hours 2
Private study hours 173
Total Contact hours 25
Total hours (100hr per 10 credits) 200

Opportunities for Formative Feedback

Formative exercises: written reading responses and participation in activities at seminars, including group and individual analyses of visual texts. Students will receive ongoing formative feedback on the individual tasks via Minerva and in seminars.

Methods of Assessment

Coursework
Assessment type Notes % of formal assessment
Coursework Essay 70
Coursework Portfolio 30
Total percentage (Assessment Coursework) 100

Resits for both assessments are to revise and resubmit or follow the same original brief

Reading List

The reading list is available from the Library website

Last updated: 30/04/2025

Errors, omissions, failed links etc should be notified to the Catalogue Team