Module manager: Jez Coram
Email: J.D.Coram@leeds.ac.uk
Taught: Semester 1 (Sep to Jan) View Timetable
Year running 2024/25
COMM1720
This module is not approved as a discovery module
The module involves the study of design concepts, contemporary design software and the conventions of design for different types of media. Students will produce a varied portfolio of design work and analyse, evaluate and reflect upon design work using formal methods of critique. These tasks are intended to develop creative, technical and analytical skills related to design and visual communication.
This module aims to develop creativity and industry standard best practice in design and visual communication for digital media. Students create a portfolio of design work and analyse, evaluate and reflect upon design work through the creation of a reflective log and using formal methods of critique. The learning activities are designed to develop creative, technical and analytical skills related to design concepts, contemporary design software and the conventions of design for different types of media.
On completion of this module, students should be able to:
1. Create design work appropriate to the conventions of different types of media
2. Effectively implement design concepts related to colour, typography, branding, composition and layout
3. Successfully integrate a range of contemporary design software into an appropriate technical workflow
4. Analyse, evaluate and reflect upon design work using formal methods of critique
Skills learning outcomes
On successful completion of the module students will have demonstrated the following skills learning outcomes:
5. Technical Skills – the ability to use industry standard design software in appropriate creative and technical workflows for design and visual communication in digital media.
6. Time management and initiative - The ability to manage one’s own schedule effectively and work to deadlines, making quick and accurate decisions on design and practice led assignments and briefs.
7. Research and Communication skills - The ability to gather information from a range of sources and to analyse and critique that information effectively in written form.
Details of the syllabus will be provided on the Minerva organisation (or equivalent) for the module
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Lecture | 18 | 1 | 18 |
| Practical | 20 | 1 | 20 |
| Private study hours | 162 | ||
| Total Contact hours | 38 | ||
| Total hours (100hr per 10 credits) | 200 | ||
Performance is monitored weekly at the workshops. Students present their practical work and reflective log for review. The summative mid-semester reflective assessment provides an opportunity for formal feedback.
| Assessment type | Notes | % of formal assessment |
|---|---|---|
| Assignment | A portfolio of design assignments, built up and refined throughout the module | 80 |
| Assignment | A design blog maintained throughout the module including evidence of workshop tasks | 20 |
| Total percentage (Assessment Coursework) | 100 | |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
The reading list is available from the Library website
Last updated: 6/4/2024
Errors, omissions, failed links etc should be notified to the Catalogue Team