Module manager: Haynes Collins
Email: H.Collins@leeds.ac.uk
Taught: Semester 2 (Jan to Jun) View Timetable
Year running 2025/26
MODL5016M
This module is not approved as an Elective
The module explores how the notion of culture and language are relevant to international business. It engages with the localisation of products and services and considers advertisements as a form of discourse practice through the use of real case studies. Strategies used by multinational corporations in addressing cultural and linguistic differences are investigated and the topic of effective teamwork is put into practice through a group presentation. Please note this is an optional module and runs subject to enrolments. If a low number of students choose this module, then the module may not run and you may be asked to choose another module.
The module details how the notion of culture has been seen as relevant to international business and to what extent some paradigms have been productive or potentially harmful. By employing a small culture approach, the module raises your awareness of issues facing people who work and manage businesses in diverse environments and augments your knowledge and skills for working effectively in these environments. You will also engage with the complexity of localising products which move across international and digital borders and into new cultural and linguistic contexts.
The module will be delivered via lectures and seminars which encourage group collaboration and discussion. A portion of the seminar will be devoted to allow for student presentation preparation.
LO1. Design and conduct independent research in the field of Intercultural Studies
LO2. Identify and explain key factors that may play a role in intercultural settings and be able to apply these concepts to new contexts
On successful completion of the module students will have demonstrated the following skills learning outcomes:
SO3. communicate knowledge and understanding and relate it to personal or real-world experiences effectively both individually and as part of a group.
SO4. Write in a clear, concise, focused, and structured manner that is supported by appropriately cited and relevant evidence.
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Lecture | 11 | 1 | 11 |
| Seminar | 7 | 1 | 7 |
| Private study hours | 282 | ||
| Total Contact hours | 18 | ||
| Total hours (100hr per 10 credits) | 300 | ||
Student progress will be monitored during the group project and its formal assessment and during more informal weekly seminar discussions.
| Assessment type | Notes | % of formal assessment |
|---|---|---|
| Coursework | Group Presentation | 30 |
| Coursework | Essay | 70 |
| Total percentage (Assessment Coursework) | 100 | |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
The reading list is available from the Library website
Last updated: 30/04/2025
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