Module manager: Elisabetta Adami
Email: e.adami@leeds.ac.uk
Taught: Semester 2 (Jan to Jun) View Timetable
Year running 2026/27
MODL5018M
This module is not approved as an Elective
This module explores how different genres, both online and offline, reshape practice and knowledge in relation to audiences, purposes, power relations, cultural expectations and media affordances. Combining critical analysis with hands-on projects, the module develops transferable skills, cultural awareness and reflective practice in digital communication. Please note this is an optional module and runs subject to enrolments. If a low number of students choose this module, then the module may not run and you may be asked to choose another module
This module aims to equip students with concepts, analytical tools and practical skills to understand how genres translate knowledge, expertise and identities across media and cultures. It focuses on recontextualisation and remediation of meanings as content moves between traditional professional genres and social media environments. Through a combination of critical analysis and hands-on production, students examine how genres reshape practices and knowledge while developing reflective, creative and professional communication skills.
On successful completion of the module students will be able to:
1. Analyse genres as socially situated forms of communication in relation to purpose, audience, media affordances and cultural context.
2. Evaluate how knowledge, expertise and professional identities are constructed and reshaped across genres, platforms and media environments.
3. Apply genre-analytical frameworks to create and adapt communication across genres and media, making informed and reflective communicative choices.
4. Critically analyse and evaluate texts, artefacts and communicative practices across media and cultural contexts.
5. Design and adapt multimodal and platform-based communication for different audiences and contexts, demonstrating digital and media literacy
6. Collaborate and reflect on the development of communication projects, demonstrating audience awareness and professional self-presentation.
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Lecture | 10 | 1 | 10 |
| Seminar | 10 | 1 | 10 |
| Private study hours | 130 | ||
| Total Contact hours | 20 | ||
| Total hours (100hr per 10 credits) | 150 | ||
Formative feedback will be given throughout the module, with seminars providing feedback to tasks carried out and of progress of project development, for improvement towards the final submission.
| Assessment type | Notes | % of formal assessment |
|---|---|---|
| Coursework | Project | 100 |
| Total percentage (Assessment Coursework) | 100 | |
Resit with individual submission in the same format.
Check the module area in Minerva for your reading list
Last updated: 30/04/2026
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