Module manager: Emma Forsgren
Email: e.forsgren@leeds.ac.uk
Taught: Semester 2 (Jan to Jun) View Timetable
Year running 2025/26
This module is not approved as an Elective
This module focuses on the management of digital business and the opportunities and challenges presented by advances in digital technology. Businesses and entrepreneurs are increasingly integrating new digital technologies into business models, products and services to exploit their benefits to stay relevant in today's highly competitive global markets. In this module, we focus on how digital technology can create business value, transform customer experiences and relationships, and provide opportunities for value co-creation. The module also covers how data from interactive platforms contain value for businesses, provide opportunities for innovation, as well as personalisation. At the same time, businesses need to make sure they are protecting the privacy of users and behave responsibly. These are important strategic questions to consider and balance to thrive in a rapidly changing digital environment. In this module, students will gain in-depth knowledge on technology-driven business transformations taught through real-life examples from industry and the latest academic insight.
The module explores how businesses and entrepreneurs utilise digital technologies to enhance the performance and innovation of their business. It will provide students with an overview of the evolving digital landscape, enable them to critically assess digital transformation opportunities and challenges within different types of settings, as well as how to strategically manage these. Through this understanding, students will learn skills and techniques for managing in a digital age, and the consequences this will have on future business.
Upon completion of this module students will be able to:
- Apply knowledge of the core concepts of digital business in different contexts
- Evaluate the importance of digital business for individuals, organisations and society
- Critically analyse the implications of digital business for different business sectors
- Critically evaluate barriers to the growth of digital business
- Apply knowledge of how to exploit digital business in a chosen organisation or business sector
Upon completion of this module students will be able to:
Transferable:
- Navigate new digital technologies and develop related digital skills
- Critically assess opportunities and challenges with digital technologies
- Develop creative ideas related to the application of digital technologies in business
Knowledge:
- Develop strategic use of digital technologies
- Apply investigative and diagnostic skills in evaluating an organisation's current level of digital business activity
- Select and apply appropriate skills to identify digital business solutions for an organisation
Indicative content:
Digital transformation and innovation
Business model innovation
The strategic use of social media in business
Social media strategy, engagement and networks
Value co-creation
Data-driven business
AI-Human interaction
Critical issues in digital business, such as privacy and ethics
Design thinking
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Lectures | 11 | 1.5 | 16.5 |
| Seminars | 5 | 2 | 10 |
| Private study hours | 123.5 | ||
| Total Contact hours | 26.5 | ||
| Total hours (100hr per 10 credits) | 150 | ||
This could include a variety of activities, such as reading, watching videos, question practice and assessment preparation.
Formative feedback will be available through lecture and seminar activities.
| Assessment type | Notes | % of formal assessment |
|---|---|---|
| Essay | 3,000 words | 100 |
| Total percentage (Assessment Coursework) | 100 | |
The resit for this module is by 3,000 word essay for 100% of the module mark.
The reading list is available from the Library website
Last updated: 30/04/2025
Errors, omissions, failed links etc should be notified to the Catalogue Team