Module manager: Emma Forsgren
Email: E.Forsgren@leeds.ac.uk
Taught: Semester 2 (Jan to Jun) View Timetable
Year running 2025/26
LUBS5977M Social Media
This module is not approved as an Elective
This module covers the role of digital technology in managing innovation. Global competition has increased the need for continuous innovation to remain competitive. This requires innovation in products and services, new organisational arrangements, and business models. These changes often involve digital innovation where technology is impacting both innovation processes and outcomes. This module will provide students with in-demand knowledge and skills in how to develop customer-centric innovation in a digital business context. It provides an in-depth understanding of the central theoretical concepts and practical applications of digital innovation management. It also covers approaches to co-creating value as customers, suppliers, and other actors play an increasingly important role in networked innovation beyond organisational boundaries. This module will also explore challenges of digital innovation and how to best navigate these. The content is grounded in real-life examples and the latest academic insight, and relevant for any future leader or entrepreneur in a fast-changing world.
This module focuses on how digital technology can be utilised for innovation in a dynamic and continuously changing business context. Through this understanding, students will learn skills and techniques for leveraging digital innovation through principles such as networking, value co-creation, problem-solving and online communities. Knowledge and skills in this area will make students attractive on the job market as digital innovation is relevant for both established organisations that need to renew themselves, and contemporary non-bureaucratic business settings that embrace employee creativity, self-organising, flat and agile ways of working.
Upon completion of this module, students will be able to:
1. Critically analyse the key theoretical concepts of digital innovation.
2. Evaluate the contribution of digital innovation in a continuously changing business context.
3. Systematically and creatively apply human-centred approaches to manage innovation challenges and opportunities in practice
4. Assess the key societal and organisational issues of digital innovation.
1. Develop a creative and purposeful solution following a human-centred approach to an innovation challenge, problem or opportunity
2. Collaborate with peers in teams using a variety of digital tools to share ideas, conduct research and develop an innovation solution
3. Use digital technology and techniques to create prototypes to communicate ideas and gain feedback
4. Assess opportunities to create economic and/or social value through commercial awareness
5. Deliver a compelling presentation of an innovation solution.
Indicative syllabus includes:
- Theoretical foundations of digital innovation
- Social media and digital platforms to drive innovation
- Networking and collaboration
- Value co-creation
- Knowledge sharing
- Socio-technical systems
- Data-driven innovation
- Digital responsible innovation
- Design thinking.
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Lecture | 8 | 2 | 16 |
| Seminar | 6 | 2 | 12 |
| Private study hours | 122 | ||
| Total Contact hours | 28 | ||
| Total hours (100hr per 10 credits) | 150 | ||
Students are expected to spend their private time to undertake activities such as preparation for seminars, and work on the coursework. This will include activities such as completing assigned reading including journal articles, textbooks, case studies, and other materials provided.
Formative peer to peer feedback will be facilitated through seminar activities.
| Assessment type | Notes | % of formal assessment |
|---|---|---|
| Report | 3,000 words | 100 |
| Total percentage (Assessment Coursework) | 100 | |
The resit for this module will be 100% by 3,000 word report.
The reading list is available from the Library website
Last updated: 30/04/2025
Errors, omissions, failed links etc should be notified to the Catalogue Team