Module manager: Sourindra Banerjee
Email: S.Banerjee1@leeds.ac.uk
Taught: Semester 2 (Jan to Jun) View Timetable
Year running 2024/25
LUBS 5748M
This module is not approved as an Elective
This module aims to provide students with the fundamentals of marketing and how they apply to global markets as part of an integrated MBA programme.
Upon completion of this module students will be able to:
- Critically appraise the major concepts and theories of marketing and global marketing management
- Evaluate theories and frameworks of (global) marketing theory
- Assess and recognise the critical importance of delivering sustainable competitive advantage to targeted market segments to ensure long-term success
Upon completion of this module students will be able to:
Transferable
- Construct and deliver written communication
- Work effectively both independently and in as part of a team
Subject specific
- Design a marketing strategy for global markets
Indicative content
Fundamental marketing ideas
Market segmentation, targeting and positioning
Strategic marketing planning
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Lecture | 11 | 2 | 22 |
| Seminar | 11 | 2 | 22 |
| Private study hours | 106 | ||
| Total Contact hours | 44 | ||
| Total hours (100hr per 10 credits) | 150 | ||
This could include a variety of activities, such as reading, watching videos, question practice and exam preparation.
Your teaching methods could include a variety of delivery models, such as face-to-face teaching, live webinars, discussion boards and other interactive activities. There will be opportunities for formative feedback throughout the module.
| Assessment type | Notes | % of formal assessment |
|---|---|---|
| Essay | 3000 words | 100 |
| Total percentage (Assessment Coursework) | 100 | |
The resit for this module will be 100% by 3,000 words coursework
The reading list is available from the Library website
Last updated: 16/08/2024
Errors, omissions, failed links etc should be notified to the Catalogue Team