Module manager: Dr Zhaleh Najafi Tavani
Email: Z.NajafiTavani@leeds.ac.uk
Taught: Semester 2 (Jan to Jun) View Timetable
Year running 2024/25
This module is not approved as an Elective
This module aims to provide students knowledge of international distribution and supply chain activities, the issues involved in physical distribution and logistics decisions, the importance of multi-channel systems and the role of channels in developing a competitive advantage.
Upon completion of this module students will be able to:
- Evaluate channel alternatives for optimal mode of entry to international markets and relate this to the importance of value chains for assessing market channels
- Assess the management of distribution channels in terms of partnership and control issues
- Evaluate and relate distribution strategy to levels of customer service
Upon completion of this module students will be able to:
Subject specific
- Critically evaluates and apply academic theories on global distribution and supply chains and present reasoned and logical arguments
- Tailor the distribution strategies to match customer buying patterns
Indicative content
Concept, structure and function
Channel institution
Distribution, logistics, SCM
Managing channel members
Motivating channel members
Environment of marketing channel
International distribution practices
The Marketing Mix
Channel growth
An insight into the professions - guest speakers from the advertising and marketing industry
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Lecture | 10 | 2 | 20 |
| Seminar | 10 | 1 | 10 |
| Private study hours | 120 | ||
| Total Contact hours | 30 | ||
| Total hours (100hr per 10 credits) | 150 | ||
This could include a variety of activities, such as reading, watching videos, question practice and exam preparation.
Your teaching methods could include a variety of delivery models, such as face-to-face teaching, live webinars, discussion boards and other interactive activities. There will be opportunities for formative feedback throughout the module.
| Exam type | Exam duration | % of formal assessment |
|---|---|---|
| Standard exam (closed essays, MCQs etc) | 3.0 Hrs 0 Mins | 100 |
| Total percentage (Assessment Exams) | 100 | |
The resit for this module will be 100% by examination
The reading list is available from the Library website
Last updated: 16/08/2024
Errors, omissions, failed links etc should be notified to the Catalogue Team