Module manager: Sourindra Banerjee
Email: S.Banerjee1@leeds.ac.uk
Taught: Semester 1 (Sep to Jan) View Timetable
Year running 2024/25
This module is not approved as an Elective
This module aims to provide students with knowledge of the major concepts and theories associated with strategic marketing and environmental and competitive market forces and the criticality of delivering sustainable competitive advantage to targeted market segments to ensure long term success.
Upon completion of this module students will be able to:
- Critically evaluate relevant theories and frameworks of marketing theory
- Demonstrate in-depth, specialist knowledge and mastery of marketing strategy case analysis techniques and marketing strategy and the marketing planning process
- Identify and assess environmental and competitive market forces
Upon completion of this module students will be able to:
Transferable
- Work as an effective team player
- Critically appraise and apply academic theories and present reasoned and logical arguments
- Prepare and deliver a professional presentation
Subject specific
- Develop comprehensive strategic marketing options based upon realistic, practical and internally consistent mixes
- Make justifiable recommendations for the resolution of complex marketing problems
- Sensitively apply techniques for the analysis of environmental and competitive market forces
Indicative content
Introduction to the module –Introduction to Strategic marketing and the marketing planning process
Environmental Analysis
Customer analysis and segmentation
Competitor analysis and the resource-based view
Product and service management 1
Product and service management 2
Distribution management
Pricing management
Promotion management
Strategic Alliances
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Lecture | 11 | 2 | 22 |
| Seminar | 9 | 1 | 9 |
| Private study hours | 119 | ||
| Total Contact hours | 31 | ||
| Total hours (100hr per 10 credits) | 150 | ||
This could include a variety of activities, such as reading, watching videos, question practice and exam preparation.
Students receive formative feedback based on the MCQ.
| Exam type | Exam duration | % of formal assessment |
|---|---|---|
| Standard exam (closed essays, MCQs etc) | 3.0 Hrs Mins | 100 |
| Total percentage (Assessment Exams) | 100 | |
The resit for this module will be 100% by 3 hours examination
The reading list is available from the Library website
Last updated: 9/26/2024
Errors, omissions, failed links etc should be notified to the Catalogue Team