Module manager: Dr Dayananda Palihawadana
Email: D.Palihawadana@lubs.leeds.ac.uk
Taught: Semester 1 (Sep to Jan) View Timetable
Year running 2024/25
This module is not approved as an Elective
This module aims to provide student with the skills and knowledge to assess and integrate the key concepts of international marketing given the increasing globalization that is taking place worldwide.
Upon completion of this module students will be able to critically assess:
- the issues and complexities facing business when moving into international markets
- the internationalisation process and how the impacts on selection of market(s) and entry modes
- the importance of understanding different international culture traits, noting the implication for business
- the relevance of key academic literature within international marketing
Upon completion of this module students will be able to:
Transferable
- Work as an effective team player, especially in intercultural settings
- Critically appraise and apply academic theories and present reasoned and logical arguments taking international aspects in mind
- Prepare and deliver a professional presentation to international audiences
Subject specific
- Apply techniques for the analysis of environmental and competitive forces in an international setting
Indicative content
Introduction to international marketing
Internationalisation process
International economic, political and legal environment
International sociocultural environment
International market selection
International product strategy
International pricing strategy
International distribution strategy
International marketing communications
Hot issues in international marketing
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Lecture | 11 | 2 | 22 |
| Seminar | 9 | 1 | 9 |
| Private study hours | 119 | ||
| Total Contact hours | 31 | ||
| Total hours (100hr per 10 credits) | 150 | ||
This could include a variety of activities, such as reading, watching videos, question practice and exam preparation.
Your teaching methods could include a variety of delivery models, such as face-to-face teaching, live webinars, discussion boards and other interactive activities. There will be opportunities for formative feedback throughout the module.
| Exam type | Exam duration | % of formal assessment |
|---|---|---|
| Standard exam (closed essays, MCQs etc) | 3.0 Hrs 0 Mins | 100 |
| Total percentage (Assessment Exams) | 100 | |
The resit for this module will be 100% by examination
The reading list is available from the Library website
Last updated: 16/08/2024
Errors, omissions, failed links etc should be notified to the Catalogue Team