Module manager: Dr Rubab Ashiq
Email: r.ashiq@leeds.ac.uk
Taught: Semesters 1 & 2 (Sep to Jun) View Timetable
Year running 2026/27
DESN5325M Global Fashion Retail Management DESN5319M Internationalisation in the Fashion Industry Context DESN5300M Fashion Marketing (optional module for MA GFM)
This module is not approved as an Elective
This pivotal module enables students to have an in-depth exploration of the multi-faceted fashion industry while developing retail management and marketing competencies. Contemporary issues shaping the fashion sector will be investigated via research-led learning content and interactive teaching and learning methods. Students will delve into the strategies and approaches to create consumer-centric experiences, that have the potential to drive global success.
The aim of the module is to provide students with an understanding of the fashion industry and the contemporary management issues it faces through the integration of retail management and marketing concepts and tools.
Objectives: The module fosters proactive individual and collaborative learning. Importantly it enhances insights into the global fashion industry, which will prepare students to become creative strategic managers. Students will develop the ability to apply strategic and creative thinking to address contemporary challenges and opportunities within the fashion industry, with the focus on customer-centric experiences. Additionally, the module will equip students with the necessary competencies in retail management and marketing. This will enable them to apply these concepts effectively within the fashion sector.
Learning activities will include lectures, seminars and workshops designed to develop students understanding of the role of retail and marketing management in the development of fashion industry outcomes. These will allow students to apply management knowledge and concepts to contemporary fashion challenges and opportunities.
1. Critically investigate contemporary issues in the global fashion industry to evaluate implications for management.
2. Evaluate how dynamic macro and micro environment factors affect the strategic management of global fashion organisations, companies, and brands.
3. Assess management practices in the global fashion industry sectors to solve complex business issues and identify improvement opportunities.
4. Design consumer centric experiences, based on the application of retail management and marketing concepts, to engage target consumer segments in global fashion sectors.
On successful completion of the module students will have demonstrated the following skills learning outcomes:
On successful completion of the module students will have demonstrated the following skills learning outcomes:
5. Develop creative problem solving and analytical skills reflected via strategic management outputs.
6. Communicate ideas effectively to individuals and groups through interpersonal interactions, presentations, written reports, in academic/professional settings.
Details of the syllabus will be provided on the Minerva organisation (or equivalent) for the module
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Presentation | 1 | 1 | 1 |
| Supervision | 4 | 2 | 8 |
| Lectures | 6 | 2 | 12 |
| Lectures | 10 | 1 | 10 |
| Seminars | 8 | 1.5 | 12 |
| Independent online learning hours | 4 | ||
| Private study hours | 253 | ||
| Total Contact hours | 43 | ||
| Total hours (100hr per 10 credits) | 300 | ||
Supervision sessions (4 x 2 hours across two semesters) are designed to guide students, monitor their progress, and provide them with feedback.
| Assessment type | Notes | % of formal assessment |
|---|---|---|
| Presentation | Group Presentation | 30 |
| Assignment | Individual Assessment Brand management strategy | 70 |
| Total percentage (Assessment Coursework) | 100 | |
The resit for the module will be an individual Brand Management Strategy submission only.
Check the module area in Minerva for your reading list
Last updated: 30/04/2026
Errors, omissions, failed links etc should be notified to the Catalogue Team