Module manager: Edel Moore
Email: e.m.moore@leeds.ac.uk
Taught: Semesters 1 & 2 (Sep to Jun) View Timetable
Year running 2026/27
DESN5300M Fashion Marketing DESN5303M Fashion Communication and Photography
This module is not approved as an Elective
This module integrates strategic and creative marketing approaches to provide a comprehensive view of marketing within the fashion sector. It will further intellectual enquiry, research skills and creative thinking to develop an understanding of fashion marketing, fashion promotion and fashion imagery. This allows students to question and challenge ideas and think innovatively about perspectives which influence the creative business of fashion. These may include issues of style, aesthetics, gender, globalisation, inclusivity, environmental and social responsibility.
The aim of the module is to explore the notion of what constitutes the creation of a contemporary fashion marketing strategy including fashion promotion and fashion imagery through a critical interrogation of a variety of creative and theoretical concepts.
The module objectives are to facilitate the development of the student's appreciation of the demands of fashion customers, organisations and markets in relation to the design and development of strategic market development plans and creative promotional outcomes.
Learning activities will include lectures, seminars and tutorials designed to develop students understanding of the concept of fashion marketing, fashion promotion and fashion imagery. This will allow students to investigate and apply marketing knowledge to fashion sectors to develop, justify and present original and creative market solutions. These solutions will be communicated through a combination of various outputs which may include written, verbal and visual submissions.
On completion of this module, students will have provided evidence of being able to:
1. Devise creative fashion marketing strategy utilising appropriate secondary and primary research based on the critical interrogation of contemporary issues, ideas and themes within the fashion industry.
2. Articulate clear marketing strategy through the use and justification of appropriate medium and processes for concept development and outcome realisation.
Skills Learning Outcomes:
On successful completion of the module students will have demonstrated the following skills learning outcomes:
3. Develop a critical awareness of strategic and creative marketing decision making in relation to commercial success and impact on the wider environment in which the fashion organisation operates.
4. Generate creative ideas which demonstrate problem solving and imaginative thinking to present fashion marketing and promotional outcomes.
Details of the syllabus will be provided on the Minerva organisation (or equivalent) for the module.
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Supervision | 1 | 3 | 3 |
| seminars | 1 | 3 | 3 |
| Lecture | 5 | 1 | 5 |
| Lecture | 8 | 2 | 16 |
| Seminar | 4 | 2 | 8 |
| Seminar | 7 | 1 | 7 |
| Tutorial | 2 | 0.3 | 0.5 |
| Tutorial | 4 | 1 | 4 |
| Independent online learning hours | 3.5 | ||
| Private study hours | 250 | ||
| Total Contact hours | 46.5 | ||
| Total hours (100hr per 10 credits) | 300 | ||
Verbal and formative feedback from the course team is provided through seminars and tutorials throughout semester 1 and 2. Verbal and written summative feedback (with the opportunity to record) is provided for work presented and submitted at the end of semester 1. Guidance regarding specialisation option in semester 2 is provided at the end of semester 1 and the first two weeks of semester 2.
| Assessment type | Notes | % of formal assessment |
|---|---|---|
| Presentation | Group Presentation. Verbal and visual | 20 |
| Project | Individual Marketing Strategy Plan or Promotional Plan | 80 |
| Total percentage (Assessment Coursework) | 100 | |
Students attend Semester 1 seminars and asynchronous online tutorials as project groups. Two members of staff (AN Other) will be required for seminars/tutorials conducted concurrently. In Semester 2 students will chose to specialise in either the development of a fashion marketing strategy or a fashion promotion outcome. This will result in a 6,000 word or equivalent word and visual output. For inclusivity purposes, where necessary, a student may record their presentation or present individually. The resit for the module will be a submission of a Marketing Strategy or Promotional Plan only.
Check the module area in Minerva for your reading list
Last updated: 30/04/2026
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