Module manager: Taberez Neyazi
Email: TBC@leeds.ac.uk
Taught: Semester 2 (Jan to Jun) View Timetable
Year running 2024/25
This module is not approved as an Elective
This module introduces students to the globalization of media and communication and addresses their implications at a local, regional and global level with reference to the contexts, texts, technologies and practices of media production and media consumption. During the course of the semester we will examine the main characteristics of global media and communication industries and their economic and cultural role. We will focus on examples from a wide range of contemporary ‘flows’, including innovative forms of global media communication, such as those found in branding and visual/material culture.
Through a series of lectures and linked seminar discussions, this module aims to provide students with a nuanced understanding of globalisation’s cultural dimensions, the impact of media and technology and the discourses and power structures that shape global communication. In their written, assessed work, students should be able to critically analyse the interplay between local, regional and global media dynamics, as well as the role of consumers and audiences in shaping global media practices.
On completion of the module students should have shown evidence of being able to:
1. critically analyse the close relationship between media, culture and processes of globalization
2. recognise and evaluate the significance of technological change and of transnationalism
3. critique key characteristics of global media industries, including their economic and cultural role
4. evaluate the role of audiences in processes of globalization of culture
Skills learning outcomes
On successful completion of the module students will have demonstrated the following skills learning outcomes:
5. Critical thinking: the ability to weigh up different scholarly perspectives on the media and globalisation, using a range of scholarship to form arguments
6. Academic writing: the ability to write in a clear, concise, focused and structured manner on an essay topic related to the global media industries
Details of the syllabus will be provided on the Minerva organisation (or equivalent) for the module
| Delivery type | Number | Length hours | Student hours |
|---|---|---|---|
| Lecture | 10 | 1 | 10 |
| Seminar | 10 | 1 | 10 |
| Private study hours | 280 | ||
| Total Contact hours | 20 | ||
| Total hours (100hr per 10 credits) | 300 | ||
The assessed assignments are designed in such a way that the individual essay due in week 8 should lay the conceptual foundations for the case study report due in week 12. In addition, the module leader will meet with each student during office hours for support and advice in relation to their projects. Ideally, students will meet with the module leader at least once during the semester, although students will be encouraged to see the module leader regularly during office hours.
| Assessment type | Notes | % of formal assessment |
|---|---|---|
| Assignment | Essay 3,000 - 3,500 words | 40 |
| Assignment | Report 3,500 - 4,000 words | 60 |
| Total percentage (Assessment Coursework) | 100 | |
Resit available by original method of assessment submission.
The reading list is available from the Library website
Last updated: 5/30/2024
Errors, omissions, failed links etc should be notified to the Catalogue Team