2026/27 Taught Postgraduate Module Catalogue

COMM5052M Political Communication Strategies and Campaigns

30 Credits Class Size: 48

Module manager: Lone Sorensen
Email: L.N.Sorensen@leeds.ac.uk

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2026/27

This module is not approved as an Elective

Module summary

This module explores innovations in political communication resulting from changes in culture, technology and global power dynamics. It focuses on a series of broad innovations, with particular emphasis upon examples and case studies. Particular emphasis will be laid on political communications in established democracies in Western Europe and North America, with some secondary references to democratising nations and regions.

Objectives

The module aims to consider why innovation in political communication has been thought necessary. It will initially focus on weaknesses and deficits in real-life political communications as well as in academic approaches to the subject. In subsequent weeks, the module will consider a series of recent ‘turns’ in political communication: deliberative, digital, performative, anti-political, transnational etc. Each ‘turn’ will be illustrated by at least one case study/example and students will be required to provide their own examples. The final classes will involve student presentations.

Learning outcomes


On successful completion of the module students will have demonstrated the following skills learning outcomes:



5. Effectively communicate ideas and arguments, both in oral and written form, on political communication and its relationship with democracy.

6. Collaborate with others in planning, researching and presenting on a case study of political communication. On successful completion of the module students will have demonstrated the following learning outcomes relevant to the subject:



Analyse the role of communications in democratic politics

Critically evaluate a series of contemporary innovations in political communication

Assess the relationship between these innovations and democratic norms

Compare the effectiveness and risks of such innovations in political communications and their implications/effects on wider societal structures.

Teaching Methods

Delivery type Number Length hours Student hours
Seminar 11 2 22
Private study hours 278
Total Contact hours 22
Total hours (100hr per 10 credits) 300

Opportunities for Formative Feedback

Formative feedback on understanding of the topics in the module is given through constructive discussion of reading and through weekly written tasks in seminars.

Methods of Assessment

Coursework
Assessment type Notes % of formal assessment
Essay Essay 60
Group Project/Project/Dissertation Group presentation 40
Total percentage (Assessment Coursework) 100

Resits available through original form of submission. Resit of the group presentation may take form of an individual presentation.

Reading List

Check the module area in Minerva for your reading list

Last updated: 30/04/2026

Errors, omissions, failed links etc should be notified to the Catalogue Team